HikeOn Technologies - Specialist - Social Media & Performance Marketing (3-4 yrs)

Social Media and Performance Marketing Specialist.

Location: Bangalore, Bannerghatta Rd.

Work Schedule: 5 days a week, Work From Office (WFO), Remote or hybrid work is not available.

Job Duties:

B2B Marketing:

- Develop and implement targeted strategies to attract B2B clients (restaurants, hotels, and interior designers).

- Optimize campaigns to generate leads and drive conversions for bulk purchases.

LinkedIn Advertising:

- Manage LinkedIn campaigns to target professionals and decision-makers.

- Create Sponsored Posts, InMail Ads, and lead-generation forms to drive B2B traffic.

Pinterest Marketing:

- Design visually appealing pins to showcase home and kitchen products.

- Leverage Pinterest Shopping Ads to drive website traffic and conversions.

- Use Pinterest analytics to identify top-performing content.

TikTok Advertising:

- Develop creative and engaging short videos tailored to TikTok's audience.

- Run campaigns like Hashtag Challenges and Spark Ads to boost product visibility.

YouTube Advertising:

- Create video content such as tutorials, unboxings, and product demos.

- Optimize TrueView and Shopping Ads for increased visibility and conversions.

Quora and Reddit Marketing:

- Engage with niche communities by answering relevant questions and promoting products.

- Run Promoted Posts and Ads to drive targeted traffic.

Email Marketing:

- Develop and execute email campaigns for both B2B and B2C audiences.

- Use segmentation to personalize offers and improve open rates.

UGC (User-Generated Content):

- Collaborate with customers and influencers to create authentic content showcasing products.

- Leverage UGC for social proof on platforms like TikTok, Instagram, and Pinterest.

Qualifications and Experience:

- Minimum 3 years of experience in social media and performance marketing, preferably in ecommerce.

- Proficiency in ad platforms for LinkedIn, Pinterest, TikTok, YouTube, Quora, and Reddit.

- Strong knowledge of email marketing tools like Mailchimp, Klaviyo, or HubSpot.

- Familiarity with UGC platforms and management tools.

- Experience with campaign performance tracking and tools like Google Analytics, SEMRush, or Sprout Social.

- Strong ability to analyze data and create actionable insights.

- Proficiency in content creation tools like Canva, Adobe Creative Suite, or CapCut for TikTok.

- Strong storytelling skills to create engaging campaigns.

- Excellent communication and collaboration skills.

- Knowledge of B2B and B2C buyer psychology.