Upload Button Icon Add office photos
Engaged Employer

i

This company page is being actively managed by DigiLantern Team. If you also belong to the team, you can get access from here

DigiLantern Verified Tick

Compare button icon Compare button icon Compare
filter salaries All Filters

29 DigiLantern Jobs

DigiLantern - Manager - Paid Media (4-6 yrs)

4-6 years

DigiLantern - Manager - Paid Media (4-6 yrs)

DigiLantern

posted 2mon ago

Job Description

Job Overview:

- We are seeking a Paid Media Manager to oversee and optimize our paid media campaigns across various digital channels.

- The Paid Media Manager will be responsible for developing, executing, and analyzing paid advertising strategies to drive traffic, increase conversions, and meet business objectives.

- The ideal candidate will have expertise in paid media platforms (Google Ads, Facebook, LinkedIn, etc.), a strong analytical mindset, and the ability to optimize campaigns for maximum performance.

Key Responsibilities:

Paid Media Strategy Development:

- Develop and execute paid media strategies across platforms (Google Ads, Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.

- Create comprehensive media plans and budget allocations based on business goals, target audience, and campaign objectives.

- Ensure alignment of paid media campaigns with overall marketing and brand strategies.

Campaign Management & Optimization:

- Set up, manage, and optimize campaigns across paid media channels to maximize ROI and meet KPIs (Cost per Click, Cost per Acquisition, Conversion Rate, etc.

- Conduct keyword research, develop ad copy, and create targeted audiences to ensure effective campaign performance.

- Continuously monitor campaign performance and implement optimizations to improve efficiency and results.

- A/B test ad creatives, landing pages, and targeting strategies to refine paid media efforts.

Budget Management & Forecasting:

- Manage paid media budgets across various channels, ensuring optimal allocation for maximum impact and performance.

- Monitor and report on budget spend and adjust campaigns to meet performance goals.

- Provide recommendations on campaign adjustments based on budget forecasts and available spend.

Analytics & Reporting:

- Use analytics tools (Google Analytics, Facebook Ads Manager, etc) to track campaign performance and generate detailed reports.

- Analyze paid media data to provide insights on campaign effectiveness, trends, and areas for improvement.

- Regularly communicate campaign results and performance metrics to senior management and stakeholders.

- Conduct in-depth post-campaign analysis to assess performance and identify actionable insights for future campaigns.

Collaboration with Cross-functional Teams:

- Collaborate with content, design, and social media teams to develop compelling ad creatives and messaging for paid media campaigns.

- Work with the SEO team to ensure paid media campaigns are aligned with organic strategies and landing page optimization.

- Coordinate with product and sales teams to ensure campaigns align with product launches, promotions, and sales objectives.

Audience Targeting & Segmentation:

- Define and segment target audiences based on demographics, behaviors, interests, and psychographics to optimize ad targeting.

- Implement retargeting and remarketing strategies to nurture leads and drive conversions.

- Leverage audience insights to refine and enhance campaign targeting strategies across platform.


Functional Areas: Other

Read full job description

Prepare for Paid Media Manager roles with real interview advice

What people at DigiLantern are saying

What DigiLantern employees are saying about work life

based on 132 employees
54%
70%
70%
100%
Flexible timing
Alternate Saturday off
No travel
Day Shift
View more insights

DigiLantern Benefits

Free Food
Gymnasium
Soft Skill Training
Job Training
Free Transport
Child care +6 more
View more benefits

Compare DigiLantern with

Dentsu Webchutney

3.8
Compare

WATConsult

3.3
Compare

Interactive Avenues

3.7
Compare

Mirum

3.1
Compare

Isobar

2.3
Compare

BC Web Wise

3.7
Compare

Gozoop

3.0
Compare

Adglobal360

3.2
Compare

Northcorp Software

4.3
Compare

Accel Frontline

4.0
Compare

Elentec Power India (EPI) Pvt. Ltd.

3.7
Compare

HyScaler

4.5
Compare

Appsierra

4.5
Compare

Pitney Bowes

3.8
Compare

Apmosys Technologies

3.4
Compare

Yashi Consulting Services

3.6
Compare

Apex CoVantage

3.2
Compare

VHS Consulting

3.7
Compare

DynPro

3.8
Compare

IVTL Infoview Technologies

3.6
Compare

Similar Jobs for you

Social Media at DigiLantern

4-5 Yrs

₹ 9-10 LPA

Paid Media Manager at Dentsu Aegis Network India Pvt Ltd

4-7 Yrs

₹ 12-18 LPA

Performance Marketing Manager at Digilantern

3-5 Yrs

₹ 7-10 LPA

SEO Manager at Hiring Nist

4-6 Yrs

₹ 10-13 LPA

Google Adwords at Digilantern

2-5 Yrs

Not Disclosed

Media at BigTrunk Communications Pvt Ltd

2-5 Yrs

Not Disclosed

Social Media Marketing at Digilantern

2-4 Yrs

Not Disclosed

SEO Manager at i2e Consulting Pvt Ltd

5-6 Yrs

₹ 12-15 LPA

Distribution at Ruloans Distribution Services Pvt Ltd

4-6 Yrs

₹ 10-14 LPA

Manager at Confidential

4-5 Yrs

₹ 9-10 LPA

DigiLantern Noida Office Location

View all
Noida, Uttar Pradesh Office
Headquarter
C-15, Second Floor, Sector 3, Noida Noida, Uttar Pradesh
201301

DigiLantern - Manager - Paid Media (4-6 yrs)

4-6 Yrs

2mon ago·via iimjobs.com

DigiLantern - React Native Developer (3-5 yrs)

3-5 Yrs

2d ago·via hirist.com

DigiLantern - Client Account Manager (2-5 yrs)

2-5 Yrs

3d ago·via iimjobs.com

DigiLantern - Content Writer (2-4 yrs)

2-4 Yrs

15d ago·via updazz.com

DigiLantern - Executive - Inside Sales (2-4 yrs)

2-4 Yrs

15d ago·via updazz.com

Content Writer

1-3 Yrs

₹ 3.5 - 6.5L/yr

Noida

17d ago·via naukri.com
write
Share an Interview