DigiLantern - Manager - Paid Media (4-6 yrs)

Job Overview:

- We are seeking a Paid Media Manager to oversee and optimize our paid media campaigns across various digital channels.

- The Paid Media Manager will be responsible for developing, executing, and analyzing paid advertising strategies to drive traffic, increase conversions, and meet business objectives.

- The ideal candidate will have expertise in paid media platforms (Google Ads, Facebook, LinkedIn, etc.), a strong analytical mindset, and the ability to optimize campaigns for maximum performance.

Key Responsibilities:

Paid Media Strategy Development:

- Develop and execute paid media strategies across platforms (Google Ads, Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.

- Create comprehensive media plans and budget allocations based on business goals, target audience, and campaign objectives.

- Ensure alignment of paid media campaigns with overall marketing and brand strategies.

Campaign Management & Optimization:

- Set up, manage, and optimize campaigns across paid media channels to maximize ROI and meet KPIs (Cost per Click, Cost per Acquisition, Conversion Rate, etc.

- Conduct keyword research, develop ad copy, and create targeted audiences to ensure effective campaign performance.

- Continuously monitor campaign performance and implement optimizations to improve efficiency and results.

- A/B test ad creatives, landing pages, and targeting strategies to refine paid media efforts.

Budget Management & Forecasting:

- Manage paid media budgets across various channels, ensuring optimal allocation for maximum impact and performance.

- Monitor and report on budget spend and adjust campaigns to meet performance goals.

- Provide recommendations on campaign adjustments based on budget forecasts and available spend.

Analytics & Reporting:

- Use analytics tools (Google Analytics, Facebook Ads Manager, etc) to track campaign performance and generate detailed reports.

- Analyze paid media data to provide insights on campaign effectiveness, trends, and areas for improvement.

- Regularly communicate campaign results and performance metrics to senior management and stakeholders.

- Conduct in-depth post-campaign analysis to assess performance and identify actionable insights for future campaigns.

Collaboration with Cross-functional Teams:

- Collaborate with content, design, and social media teams to develop compelling ad creatives and messaging for paid media campaigns.

- Work with the SEO team to ensure paid media campaigns are aligned with organic strategies and landing page optimization.

- Coordinate with product and sales teams to ensure campaigns align with product launches, promotions, and sales objectives.

Audience Targeting & Segmentation:

- Define and segment target audiences based on demographics, behaviors, interests, and psychographics to optimize ad targeting.

- Implement retargeting and remarketing strategies to nurture leads and drive conversions.

- Leverage audience insights to refine and enhance campaign targeting strategies across platform.