MantraCare - Manager - Digital Marketing (3-6 yrs)

- We are looking for an experienced and results-driven Digital Ads Manager specializing in Google Ads and Facebook Ads to join our marketing team.

- The ideal candidate will be responsible for planning, executing, and optimizing paid advertising campaigns across Google and Facebook platforms.

- This role requires strong analytical skills, strategic thinking, and the ability to work closely with other marketing team members to meet business goals and drive ROI.

Key Responsibilities:.

Campaign Management:.

- Develop, implement, and manage paid ad campaigns across Google Ads (Search, Display, YouTube) and Facebook Ads (including Instagram).

- Manage end-to-end campaign execution, from strategy to design, implementation, and optimization.

- Set up, monitor, and optimize campaigns to achieve KPIs such as cost per acquisition (CPA), return on ad spend (ROAS), click-through rates (CTR), and conversions.

Strategy & Planning:.

- Create targeted advertising strategies based on business objectives, audience segmentation, and budget allocation.

- Conduct thorough keyword research, competitor analysis, and audience analysis to drive campaign effectiveness.

- Stay updated on the latest trends and best practices in digital advertising and apply them to campaigns.

Analytics & Reporting:.

- Monitor and analyze campaign performance data to measure success and identify optimization opportunities.

- Use analytics tools (Google Analytics, Facebook Insights, etc. ) to track campaign metrics and make data-driven decisions.

- Provide regular performance reports and insights to management, highlighting successes, challenges, and action plans.

- Oversee ad budgets, ensuring efficient allocation of spend across campaigns and channels.

- Optimize bidding strategies to maximize ROI and improve performance.

A/B Testing & Optimization:.

- Conduct A/B tests for ad creatives, landing pages, targeting, and bidding strategies to improve campaign performance.

- Regularly adjust and optimize campaigns based on data insights and testing outcomes.