Manager - Digital Marketing - Consumer Retail (3-10 yrs)

Digital Marketing Manager Consumer Retail

- Our client is a high-growth, mid-sized lifestyle brand with a strong presence across multiple cities in India and a rapidly expanding digital platform.

- Known for their design-led approach and commitment to delivering seamless consumer experiences, they are looking to hire a Digital Marketing Manager to manage end-to-end performance marketing across all platforms.

Responsibilities:

- Develop, implement, and manage comprehensive digital marketing strategies using Meta Ads (Facebook/Instagram), Google Ads, and other digital platforms to achieve business objectives.

- Plan, create, and optimize campaigns across Google Search, Display, YouTube, and other Google network properties, ensuring alignment with business goals and cost-effective conversions.

- Lead the strategy and execution of advertising campaigns on Meta platforms (Facebook, Instagram), optimizing ad creatives, targeting, and bidding to maximize performance and reach key audiences.

- Manage digital advertising budgets across platforms, ensuring optimal spend allocation and maximizing ROI.

- Collaborate with product, brand marketing, and creative teams to align marketing objectives, customer targeting, and campaign creatives.

- Conduct A/B testing and experimentation to optimize ad creatives, landing pages, and other campaign elements for better performance.

Key Qualifications:

- 3 to 6 years of experience in performance marketing and paid digital campaigns (Google Ads & Meta Ads).

- Hands-on experience in Google Analytics, Power BI, SEMrush, or similar tools for campaign analysis.

- Strong understanding of conversion rate optimization (CRO), A/B testing, and audience targeting.

- Proven ability to optimize ad spend and improve customer acquisition metrics.

- Excellent analytical skills with a strategic, data-driven approach to marketing.