Head - D2C Sales - Premium F&B (2-4 yrs)

Our client is a fast-growing premium F&B brand revolutionizing the specialty foods industry with ethically sourced and sustainably harvested products. Backed by a strong vision to redefine the category, the company is rapidly scaling its direct-to-consumer (D2C) business, leveraging digital and offline channels to build a strong brand presence and drive consumer adoption.

About the Role:

The Head - D2C Sales (India) will lead the brand's direct-to-consumer strategy, driving growth through owned e-commerce, marketplace partnerships, and offline experiential activations. This is a high-impact leadership role ideal for someone with an entrepreneurial mindset and a passion for building premium consumer brands.

Key Responsibilities:

- D2C Growth Strategy: Develop and execute a robust D2C sales plan, focusing on website growth, customer retention, and digital-first consumer engagement.

- E-commerce & Website Optimization: Enhance website performance, checkout experiences, and subscription models to drive conversions and repeat purchases.

- Performance & Digital Marketing: Collaborate with marketing teams to optimize campaigns across SEO, paid media, influencer collaborations, and community-driven storytelling.

- Experiential & Offline Activations: Plan and execute pop-ups, tasting events, and collaborations with premium retail and lifestyle spaces to boost brand awareness.

- Shopify & Tech Integration: Leverage Shopify and relevant plugins to scale online sales and ensure seamless customer experience.

- Consumer Insights & Brand Loyalty: Analyze consumer behavior, gather feedback, and refine product offerings to improve customer satisfaction.

- Revenue & P&L Ownership: Take complete ownership of D2C sales revenue, pricing strategy, and profitability.

Key Qualifications:

- Experience: 2-4 years in D2C sales, growth, or e-commerce, preferably in premium F&B, wellness, or lifestyle brands.

- Digital & E-commerce Expertise: Strong knowledge of Shopify, performance marketing, conversion rate optimization, and digital sales funnels.

- Entrepreneurial Mindset: Ability to build and scale a brand's D2C footprint from scratch in a dynamic startup environment.

- Strategic & Execution Focused: Proven ability to balance strategic planning with hands-on execution to drive revenue growth.

- Passion for Purpose-Driven Brands: Alignment with sustainability, ethical sourcing, and community impact values.