Rentickle - Manager - Digital Marketing (3-5 yrs)

Manager - Digital Marketing

Key Responsibilities:.

- Strategic Roadmap: Develop and lead comprehensive marketing strategy across digital, offline, and performance-driven channels.

- Performance Marketing: Optimize ROI-driven campaigns using SEM, PPC, affiliate networks, and programmatic advertising while ensuring alignment with overall brand objectives.

- Integrated Campaigns: Plan and execute cohesive digital and offline marketing initiatives (SEO, social media, email, SMS etc).

- Analytics & Optimization: Utilize advanced analytics tools (Google Analytics, CRM software) to monitor campaign performance, refine strategies, and achieve KPIs.

- Customer Engagement: Design campaigns to boost customer acquisition, engagement, and retention, ensuring exceptional end-to-end experiences.

- Collaboration: Partner with Product, Design, and Sales teams to implement customer-focused strategies.

- Team Leadership: Build and mentor a high-performing marketing team to deliver innovative campaigns.

- Market Trends: Stay ahead of industry trends to innovate marketing efforts and outshine competitors.

Requirements:

- Proven experience in a performance-driven marketing role with successful digital and offline campaign execution.

- Strong analytical skills and familiarity with tools like Google Analytics, CRM systems, and automation platforms.

- Expertise in SEO, SEM, and social media management.

- Hands-on experience with branding and creative development.

- Excellent communication, project management, and team leadership abilities.

- Background in partnerships and agency collaboration is highly desirable.