Naturals - Manager - Digital Marketing (3-7 yrs)

Job Summary:

We are looking for a versatile and innovative professional to join our team as a Manager - Digital Marketing. This role requires a strategic thinker with a passion for content creation, social media engagement, and building strong influencer partnerships.

Key Responsibilities:

Digital Marketing:

- Develop and execute comprehensive digital marketing strategies.

- Monitor, analyze, and optimize campaigns for performance and ROI.

- Stay informed about the latest trends, tools, and technologies in digital marketing.

Social Media Management:

- Strategize, plan, and manage content calendars for all social media platforms.

- Create engaging and shareable content to grow followers and increase engagement.

- Track social media analytics and adjust strategies based on insights.

Influencer Marketing:

- Identify, connect, and build relationships with influencers and brand ambassadors.

- Develop and execute influencer campaigns aligned with brand goals.

- Monitor and evaluate the impact of influencer partnerships on brand awareness and sales.

Google My Business (GMB):

- Manage and optimize Google My Business listings for multiple locations.

- Ensure accurate and up-to-date business information on GMB.

- Leverage GMB features like posts, reviews, and insights to improve local SEO and visibility.

Content Writing and Concept Creation:

- Write compelling, SEO-optimized content for blogs, websites, and marketing campaigns.

- Develop creative concepts for campaigns and promotions.

- Collaborate with designers and developers to bring content and ideas to life.

Visualization:

- Oversee the creation of graphics, videos, and other visual content.

- Ensure a consistent visual identity across all platforms and campaigns.

Requirements:

- Bachelor's degree in Marketing, Communications, or a related field.

- Proven experience in digital marketing, social media, influencer marketing, and GMB management.

- Strong writing and storytelling skills.

- Proficiency in digital marketing tools, social media platforms, and analytics software.

- Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva).

- Excellent organizational and multitasking skills.