Performance Marketing Manager

Job description

• We are looking for a dynamic and results-driven Digital Campaign Manager to join and lead our performance practice.
• In this role, you will drive digital campaigns across platforms, focusing on Meta, Linkedin, and Google Ads.
• Your expertise will contribute to the success of our clients marketing initiatives.
• Experience: 2-5 years in an advertising agency. E-commerce experience is a plus.

Key Responsibilities:

• Develop and execute performance marketing strategies specifically for Meta (Facebook/Instagram) and Google Ads.
• Develop, implement, and manage PPC campaigns for e-commerce and quick commerce platforms like Amazon, Flipkart, Instamart, Blinkit, and Zepto.
• Track and report on key performance indicators (KPIs), including ACOS (Advertising Cost of Sales), TACOS (Total Advertising Cost of Sales), profit margins, and overall ad spend.
• Collaborate with cross-functional teams to create compelling ad creatives and landing pages tailored for Meta and Google that drive conversions.
• Implement A/B testing strategies across platforms to enhance ad performance, conversion rates, and overall effectiveness.
• Stay updated with the latest trends, tools, and best practices in Meta and Google advertising.
• Prepare detailed reports on campaign performance and present findings to stakeholders.

About you

• 2-5 years in an advertising agency handling multiple brands in digital campaign management, across platforms Meta, Google, Amazon
• Excellent e-commerce digital campaign experience.
• Deep understanding of Google Analytics and other analytics tools.
• Strong analytical skills with the ability to interpret campaign data and draw actionable insights.
• SEO experience is good to have. Conducting keyword research, on-page optimization, and technical SEO audits to ensure site discoverability.
• Exceptional project management and organizational abilities.
• Effective communication and collaboration skills.
• Certifications in Meta, Data Analytics and Google Analytics are a plus.