Lead Generation Executive

Key Responsibilities

Database Utilization:

• Leverage paid and free databases to identify potential customers in the banking industry across the Asia region.
• Research and gather accurate contact information (email IDs, phone numbers, LinkedIn profiles) of decision-makers in target organizations.

Customer Outreach:

• Call potential leads to introduce the organization, its products, and services.
• Communicate the value proposition of the organization effectively.
• Inform customers that a company portfolio will be shared via email.

Email Coordination:

• Send introductory emails to prospective customers with the company portfolio.
• Ensure sales team members are marked in the email for seamless handoff.
• Follow up as needed to ensure the communication reaches the right stakeholders.

LinkedIn Outreach:

• Use LinkedIn to connect with decision-makers, initiate conversations, and share the organization's portfolio.
• Join relevant groups or forums to expand the professional network and discover new leads.

• Cold Calling:
• In cases where direct contact details are unavailable, call on company-provided contact numbers to reach the respective teams (e.g., procurement, operations, or card management teams).

Lead Handoff:

• Ensure all generated leads are shared with the sales team promptly.
• Provide detailed information about the lead, including customer needs, preferences, and initial feedback.

Tracker Maintenance:

• Maintain a detailed tracker for each country, updating it regularly with lead generation activities and outcomes.
• Share periodic reports with the management team on progress and challenges.

Collaboration:

• Work closely with the sales team to align lead generation activities with broader sales goals.
• Collaborate with the marketing team to refine messaging and outreach strategies.

Continuous Improvement

• Stay updated with industry trends, customer needs, and new tools for lead generation.
• Provide suggestions for improving lead generation processes and increasing efficiency.

Skills Required

• Good interpersonal & communication skills
• Negotiation Skills
• Strong organizational and multitasking abilities.
• Organisational, planning & time Management skills
• Presentation skills

Technical/Functional Proficiency Required

• Written & verbal communication
• Proficiency in MS Office (Excel, Word, PowerPoint).
• Hands-on experience with lead tracking and reporting tools.