Performance Marketing Lead

Role & responsibilities

The performance marketing manager will be responsible for developing and implementing effective marketing strategies to drive the growth of our ed-tech company.

• The performance marketing manager will work closely with a cross-functional team to develop campaigns, track performance metrics, and report on results.
• Additionally, the performance marketing manager will analyze data to optimize campaigns and strategies to help meet business objectives.

Skills and Qualifications:

• Bachelor's degree in marketing, business administration, or related field
• Minimum 3-6 years of experience as a Google Ads Specialist
• Strong understanding of performance marketing strategies and tactics, including experience with SEO, SEM, social media, email marketing, and other digital channels
• Experience managing marketing campaigns, including budgeting, targeting, and measuring performance
• Strong analytical skills and experience using data to identify trends, track performance, and make recommendations for optimizing campaigns
• Excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams
• Proven track record in Meta Ads Specialist

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