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8 ENTRI SOFTWARE Jobs

Digital Marketing Manager

5-10 years

₹ 9 - 18L/yr

Kochi, Ernakulam, Bangalore / Bengaluru

1 vacancy

Digital Marketing Manager

ENTRI SOFTWARE

posted 16d ago

Job Role Insights

Flexible timing

Job Description


We are seeking a results-driven Associate Performance Marketing Manager to oversee and optimize the Pay-Per-Click (PPC) team for specific categories. The ideal candidate will be responsible for driving user acquisition, optimizing campaign performance, and ensuring efficient budget allocation across digital platforms.


Key Responsibilities:

  • Manage and lead the PPC team to execute and optimize campaigns across platforms such as Google Ads, Meta Ads, and other digital advertising channels.
  • Develop, implement, and oversee performance marketing strategies to achieve lead generation, brand awareness, and revenue goals.
  • Analyze and optimize campaign performance based on data-driven insights and key performance indicators (KPIs).
  • Collaborate with cross-functional teams, including Product, content, design, and category managers, to align marketing strategies with business objectives.
  • Monitor market trends, competitor strategies, and industry best practices to stay ahead of the curve.
  • Plan and allocate budgets effectively to maximize return on investment (ROI) while minimizing cost-per-acquisition (CPA).
  • Conduct A/B testing to enhance ad creatives, targeting, and bidding strategies.
  • Prepare and present reports on campaign performance, insights, and actionable recommendations to stakeholders.
  • Stay updated with the latest trends and changes in digital advertising platforms.

Requirements:

  • 5+ years of experience in performance marketing, preferably in a fast-paced environment.
  • Proven track record of managing PPC campaigns with a strong focus on ROI and KPI achievement.
  • Proficiency in digital advertising platforms, including Google Ads, Meta Ads, and other relevant tools.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Excellent leadership and team management skills.
  • Knowledge of analytics and attribution tools such as Google Analytics, AppsFlyer, or Adjust.
  • Familiar with tools like Google Tag Manager, Microsoft Clarity, Landing Page builders etc.
  • Experience in managing campaigns within the app ecosystem.
  • Strong communication and collaboration abilities.
  • Ability to thrive in a dynamic and fast-evolving environment.

Preferred Qualifications:

  • Experience in the edtech industry.
  • Google Ads and Meta Ads certifications.
  • Knowledge of SEO and other digital marketing channels.

Benefits:

  • Competitive salary and performance-based incentives.
  • Opportunity to work in a dynamic and innovative environment.
  • Career growth and development opportunities.
  • Flexible work culture.
  • Free Lunch


Employment Type: Full Time, Permanent

Read full job description

Prepare for Digital Marketing Manager roles with real interview advice

Top ENTRI SOFTWARE Digital Marketing Manager Interview Questions

Q1. What is your preferred method for selling a product?
Q2. Do a sales pitch call selling the product forex trading.
Q3. What are the basic activities to perform for a app optimization
View all 6 questions

What people at ENTRI SOFTWARE are saying

What ENTRI SOFTWARE employees are saying about work life

based on 110 employees
58%
44%
92%
88%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

ENTRI SOFTWARE Benefits

Work From Home
Job Training
Team Outings
Education Assistance
Soft Skill Training
Health Insurance +6 more
View more benefits

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ENTRI SOFTWARE Kochi Office Location

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Kochi, Kerala Office
Headquarter
Kakkanadu, Kochi, Kerala 682030 Kochi, Kerala

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