Digital Tracking & Tagging Specialist - Marketing Analytics (2-8 yrs)

Digital Tracking & Tagging Specialist - Remote (Hyderabad-Based GCC). Are you an expert in tag management, tracking architecture, and marketing analytics? A leading Financial GCC in Hyderabad is looking for a Digital Tracking & Tagging Specialist to ensure seamless tracking implementation and data accuracy across campaigns, websites, and apps.

Role Details :

Location : Remote (Hyderabad-based)

Shift : 2 PM - 11 PM IST

Key Responsibilities :

- Collaborate with Account Management, Client Marketing, Analytics, and Channel teams to ensure tracking accuracy for post-campaign analysis.

- Implement, maintain, and optimize tracking tags, pixels, and APIs (Floodlights, Meta, Pinterest, GA4, etc.) using Tealium and Google Tag Manager.

- Validate tag deployment with debugging tools (Developer Tools, Omnibug, BrowserStack) and perform A/B testing for tracking optimization.

- Troubleshoot tracking gaps, diagnose tag-firing issues, and work with media vendors and ad tech platforms for seamless tracking.

- Conduct QA testing across websites pre- and post-campaign to ensure compliance and accuracy.

- Manage sprint capacity, review technical requirements, assign tasks, and maintain detailed technical documentation.

- Train technical and non-technical stakeholders on tracking implementation best practices.

What You Bring :

- 2+ years of experience in tracking implementation, marketing analytics, or Martech (or 4+ years in lieu of a degree).

- Hands-on expertise in Tealium, Google Tag Manager, and other tag management systems for client-side and server-side implementations.

- Strong proficiency in JavaScript, HTML, jQuery, JSON, and DOM manipulation for tracking and troubleshooting.

- Experience with API connectors, webhooks, and server-to-server tagging for seamless data integration.

- Familiarity with JIRA and Confluence for documentation and workflow management.