Prevaj - SEO & Digital Marketing Specialist (2-5 yrs)

Job Brief:

We are looking for a Digital Marketing Executive to create and manage content, build and maintain relationships with clients and customers, and run digital marketing campaigns and activities. Professionals in this role should use digital channels to make it easier for customers to get in touch with them, get more leads, and make more sales. They should have excellent written and spoken communication skills, attention to detail, and the ability to catch mistakes quickly. Moreover, they should be able to multitask and meet tight deadlines, and possess creative problem-solving and analytical skills.

Responsibilities:

- Design and run digital marketing campaigns across multiple channels.

- Utilize analytics tools such as Google Analytics to monitor performance and make informed decisions.

- Analyze customer data and user behavior to identify trends and insights.

- Collaborate with other teams to ensure digital campaigns are in line with brand goals and objectives.

- Keep abreast with industry trends, best practices, and competitor activities.

- Suggest new ways and methods to showcase the client's products/services.

- Prepare and adhere to a digital marketing budget.

- Manage and optimize Brand Awareness campaigns.

- Optimize the website for search engine visibility.

- Plan, implement and track social media campaigns.

- A/B test digital marketing campaigns for optimization.

- Develop and execute content marketing strategies.

- Create and manage online advertising campaigns.

- Develop and maintain relationships with key influencers.

Requirements:

- A Bachelor's degree in marketing, communications, or a related field.

- 2-5 years of experience in digital marketing, including familiarity with SEO, SEM (Search Engine Marketing), social media, and website analytics.

- SEO (Search Engine Optimization) Proficiency in keyword research, on-page, and technical SEO.

- Marketing Automation Tools Experience with tools like HubSpot, Marketo, or Pardot

- Pay-Per-Click Advertising (PPC) - Experience in managing Google Ads and bidding strategies.

- Content Marketing - Ability to create and strategize effective content.

- Experience with tools like Google Analytics to analyze websites.

- Good knowledge of web metrics and KPIs (Key performance indicators).

- Ability to create digital marketing campaigns, track their performance, and prepare reports on them.

- Knowledge of coding in HTML, CSS and JavaScript and CMS platforms like Wordpress.

- Experience in using email marketing platforms like MailChimp.