General Manager - Marketing - Pharma (15-24 yrs)

Role : General Manager Marketing

Location : Mumbai

Industry preference - Pharma

Therapy area: respiratory, multivitamins, anti-infective,Gastro

KEY RESPONSIBILITIES:

1. Financial:

- Responsible to maintain and monitor the allocated budget of all the brands under their portfolio to ensure maximum profitability.

- Being accountable for the revenue of the entire basket of products.

- Hold responsibility for carrying out the entire campaign and other activities within the brand marketing budget.

- To Increase Market share for ensuring profit.

- Allocation of the Budget as per the promotional requirement.

- Indexing of the target as per the market requirement.

- State wise allocation of the target.

2. Operational

- To monitor activities and the growth of all the brands under his/her portfolio.

- Being responsible for suggesting new ideas or strategies to the upper management.

- To monitor Preparation of Brand Wise Quarterly Visual Aid.

- Brief to Art department on the visual aid design.

- Evaluation and selection of draft concept out of 3-4 design options submitted by Art dept.

- Quarterly communication of Visual Aid to the field force through cycle meetings.

- To monitor and suggest in case of any changes while Preparation of business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.

- Evaluation of Periodical circulars about brands achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to promote the brands.

- To monitor Quarterly briefing sessions of 0.5 1day in each zone to ABMs on brand communication/ inputs.

- Monthly planned visit to field for review meetings to further reinforce brand communication.

- Monitoring of Promotional Material; i.e. LBL, Inputs etc on a timely basis for effective marketing.

- Preparation of promotional budget brand wise and promotional mode wise.

- Plan for quarterly inputs and suggest the team in case of any required changes.

- To monitor Allocation of inputs geography wise.

- To monitor proper Coordination with vendor and logistics department to ensure timely dispatch to the field as per allocation.