General Manager - Marketing - FMCG/Retail/QSR (15-20 yrs)

Key Accountabilities:

Regional Marketing Management

1. Strategic Planning

2. Brand Management

3. Digital Marketing

4. Campaign Management

5. Team Leadership

6. Collaboration and Communication

7. Budget Management

- Financial Management Monitor the growth and ROI, including sales, expenses, and profitability.

- Take measures to optimize the advertisement costs/ Execution cost and improve financial performance.

- Monitor and manage inventory levels across outlets to minimize waste, track food costs, and ensure consistency.

- Reports & Analysis Prepare and submit reports on the performance of all campaign within the area, summarizing sales, expenses, ROI, and any notable incidents or issues.

- Analyze data to identify trends, areas for improvement, and opportunities for growth

Additional Duties - Market Expansion

- Customer Relationship Management (CRM)

- Menu Innovation

- Community Engagement

- Outlet Support

- Crisis Management

- Data Analysis and Reporting

- Technology Integration

- Regulatory Compliance

- Sustainability Initiatives

Essential Qualifications:

- Master's degree in Marketing, Business, or a related field. Master's degree is a plus.

- Proven experience in marketing leadership roles within the QSR industry.

- Strong understanding of QSR market dynamics and trends.

- Demonstrated success in developing and implementing marketing strategies that drive business results.

- Excellent communication, leadership, and interpersonal skills.

- Proficient in digital marketing tools and analytics.

- Ability to thrive in a fast-paced, dynamic environment.

Required Experiences:

- Proven 15+ years of experience in a Leadership Role In the QSR/Retail/Restaurant industry with a master's in brand/marketing/business management