Senior Manager/Assistant General Manager - Marketing - ATL/BTL (7-15 yrs)

Sr. Manager/AGM - Marketing

- We are seeking a dynamic marketing professional with extensive experience in driving 360-degree marketing strategies.

- The ideal candidate will have a strong background in executing both ATL (Above the Line) and BTL (Below the Line) campaigns, along with hands-on experience in product marketing and the development of comprehensive marketing strategies.

- This role requires someone who thrives in a fast-paced environment and is passionate about crafting innovative and impactful marketing initiatives.

Key Responsibilities:

- Lead and execute 360-degree marketing campaigns across various channels.

- Design and implement ATL and BTL marketing initiatives to enhance brand visibility and engagement.

- Collaborate on developing and executing product marketing strategies that drive growth and awareness.

- Analyze market trends and consumer insights to inform and refine marketing tactics.

- Work cross-functionally with teams to deliver cohesive and impactful campaigns.

Requirements:

- Proven experience in leading integrated marketing campaigns.

- Strong knowledge and experience in both ATL and BTL marketing approaches.

- Expertise in product marketing, with the ability to create and execute effective marketing strategies.

- Ability to work in a collaborative, fast-paced environment.

- Creative thinking with strong analytical and problem-solving skills.