Brand Specialist - ATL/BTL - Healthcare Industry (4-10 yrs)

Brand Specialist - ATL/BTL - Healthcare Industry

- Develop and implement comprehensive brand strategies to increase brand awareness.

- Ensure brand consistency across all marketing materials and channels.

- Plan, execute, and manage marketing campaigns across various platforms (digital, print, social media, etc.).

- Collaborate with the marketing team to create engaging content and promotional materials.

- Develop strategies to enhance customer experience and loyalty.

- Monitor customer feedback and market trends to inform marketing strategies.

- Oversee digital marketing initiatives, including SEO, SEM, social media marketing, and email campaigns.

- Analyze digital marketing metrics to measure effectiveness and optimize campaigns.

- Manage public relations activities to enhance the company's public image.

- Develop and maintain relationships with media, influencers, and industry stakeholders.

- Conduct market research to identify new opportunities and market trends.

- Analyze competitor activities and adjust strategies accordingly.

- Work closely with sales, product development, and other departments to ensure cohesive branding and marketing efforts.

- Coordinate with external agencies and vendors for marketing initiatives.

- Prepare regular reports on branding and marketing activities, performance metrics, and ROI.

- Present findings and recommendations to senior management.

- Ability to manage multiple projects and meet deadlines.