Head - BTL Campaigns - Financial Services (10-20 yrs)

- Responsible for conceptualisation activation , execution and implementing BTL campaigns through innovative and channels which aim for best returns on investments.

- Planning and innovating new marketing local initiatives on a regular interval to create brand recall and awareness.

- Responsible for setting up a strong network of vendors / Agencies for various promotional activities planned for the respective regions.

- Managing the budgets and planning for FY along with stakeholders.

- Accountable for preparing and arranging projects Launch plans- Provide reports, specifications, and creative briefs.

- Execute BTL Events (roadshows, exhibitions, conferences, seminars, sponsorship programs etc) for lead generation, Optimize Brand Promotions (pamphlets, handbills, brochures) and brand/service placement.

- Responsible for management of all marketing collaterals required by the sales team.

- Should have understanding of digital integration to the BTL campaigns.