Expert - PPC Campaigns - Healthcare/BFSI (5-9 yrs)

We are looking for a skilled and experienced PPC Expert who brings 5+ years of experience in managing and optimizing pay-per-click campaigns across multiple platforms. This role requires expertise in PPC strategy, campaign analysis, budget management, and collaboration with cross-functional teams to drive traffic, engagement, and conversions for global brands.

Location: Mohali/Mumbai (Work from Office - 5 days)

Your Future Employer: A multi-disciplinary, multinational organization that owns and operates over a dozen brands across various industries, including financial services, technology, real estate, and healthcare.

Responsibilities:

1. PPC Strategy Development and Implementation:

- Design, develop, and manage PPC campaigns across multiple platforms (Google Ads, Bing Ads, DSP, social media ads).

- Conduct thorough keyword research and select optimal keywords, optimizing bidding strategies for cost efficiency.

2. Campaign Analysis and Optimization:

- Monitor PPC campaign performance daily and analyze key metrics to ensure campaigns are optimized.

- Adjust strategies to improve Click-Through Rates (CTR), conversion rates, and cost per conversion.

Requirements:

1. 5+ years of experience in PPC campaign management, including hands-on experience with Google AdWords, Bing Ads, and social media advertising platforms.

2. Google Ads certification is highly preferred.

3. Strong analytical skills, with experience in using tools like Google Analytics and other analytics platforms.

4. In-depth knowledge of SEM (Search Engine Marketing) and digital marketing concepts.

What is in it for you:

1. A challenging and rewarding role in a growing, dynamic company.

2. Opportunities for professional development and career advancement.