General Manager - Marketing - Consumer Durables/Retail Industry (15-20 yrs)

Job Summary:

The Marketing Head will be responsible for the overall strategy, execution, and management of the company's marketing efforts to drive revenue, customer acquisition, and brand recognition. This role requires a visionary leader with a strong background in marketing, brand management, and digital transformation.

Key Responsibilities:

Strategic Marketing Leadership:

- Develop and execute a comprehensive marketing strategy that aligns with the company's overall business goals.

- Identify new market opportunities and create innovative go-to-market strategies.

- Lead market research and competitor analysis to inform marketing strategies.

Brand Development & Management:

- Oversee the development and consistent implementation of brand identity, ensuring brand positioning, messaging, and tone are cohesive across all channels.

- Manage brand reputation, ensuring high standards of brand integrity and customer perception.

- Drive brand equity through impactful campaigns and communication strategies.

Digital Marketing & Growth:

- Lead digital marketing strategies to optimize customer acquisition, engagement, and retention across channels (SEO, SEM, social media, email, and content marketing).

- Leverage data analytics and CRM tools to improve campaign performance, ROI, and

Customer Experience & Engagement:

- Develop strategies to enhance customer journeys, ensuring seamless touchpoints across digital and offline channels.

- Lead customer segmentation and persona development to better target marketing efforts.

- Implement loyalty programs and engagement initiatives to increase customer lifetime value.

Product & Innovation Marketing:

- Collaborate with product and R&D teams to align product offerings with market needs.

- Oversee product launches, including positioning, messaging, and promotional activities.

- Drive the adoption of new products and services through targeted marketing initiatives.

Performance Measurement & Reporting:

- Establish KPIs to measure the effectiveness of marketing campaigns and initiatives.

- Prepare regular reports for the executive team on marketing performance, ROI, and budget allocation.

Qualifications & Skills:

- MBA or Master's degree in Marketing, Business Administration, or related field.

- 12+ years of marketing experience, with at least 5 years in a senior leadership role (CMO/VP).

- Proven track record of building and scaling brands in B2B/B2C markets.

- Strong experience in digital marketing, data analytics, CRM, and marketing automation tools.

- Expertise in developing and executing successful go-to-market strategies, visual merchandising etc.

- Excellent communication, leadership, and project management skills.