General Manager - Marketing - Retail (14-20 yrs)

Key Responsibilities:

1. Marketing Strategy & Planning

- Develop and execute a comprehensive marketing strategy aligned with business goals. Execute a corresponding marketing calendar.

- Drive brand positioning, messaging, and go-to-market strategies for both B2B and B2C sales.

- Analyse market trends, customer insights, and competitor activities to refine strategies.

2. Brand Management & Growth

- Build and strengthen brand identity across all channels. ( Retail, E.Com, Hyper local)

- Oversee brand storytelling and communication to enhance customer engagement.

- Ensure consistency in brand voice and visuals across all marketing materials.

3. Digital & Performance Marketing

- Oversee digital marketing campaigns, including SEO, SEM, social media, and paid ads.

- Drive lead generation, conversion, and customer retention strategies.

- Optimise marketing automation and CRM systems for data-driven decision-making.

4. Content & Communication Strategy

- Develop compelling marketing campaigns, PR strategies, and content initiatives.

- Manage relationships with media, influencers, and strategic partners.

Key Responsibilities:

- Oversee website content, email marketing, and customer engagement programs.

5. Sales & Revenue Alignment

- Collaborate with sales teams to generate leads and increase conversions.

- Develop pricing strategies, promotions, and loyalty programs to drive sales.

- Track and measure marketing ROI through KPIs and analytics.