Vice President - Marketing - Hospitality/Entertainment/Retail/FMCG (10-20 yrs)

Purpose Of The Role:

We are looking for an innovative and dynamic marketing leader to drive brand growth, visitor engagement, and revenue expansion across projects . The Head of Marketing will be responsible for crafting and executing comprehensive marketing strategies, leading a diverse team, and fostering partnerships to strengthen the brand's market positioning.

Key Responsibilities:

1. Strategic Leadership & Brand Growth:

- Develop and execute high-impact marketing strategies aligned with business objectives to drive footfall, guest engagement, and revenue growth.

- Strengthen companies brand positioning, market presence, and customer recall through data-driven marketing initiatives.

- Lead integrated marketing campaigns that leverage digital, traditional, and experiential marketing channels.

2. People Management:

- Lead and mentor a team across Digital Marketing, Social Media, Public Relations, Event Management, Content, Copywriting, Media Planning, and Budgeting.

- Foster collaborations with advertising agencies, PR firms, and media partners to maximize brand visibility and promotional impact.

- Work closely with Park Heads and Resort Leaders to align marketing strategies with footfall targets, occupancy goals, and revenue objectives.

Digital & Social Media Marketing:

- Oversee and optimize SEO, SEM, email marketing, and digital advertising efforts to enhance companies online presence.

- Develop and implement social media strategies to engage target audiences, amplify brand reach, and drive conversions.

- Monitor and manage the online reputation (ORM) of ensuring customer feedback and concerns are addressed proactively.

3. Public Relations & Events:

- Lead PR initiatives, media relations, and press communications to strengthen brand credibility and visibility.

- Oversee the planning and execution of promotional events, activations, and strategic partnerships to drive guest engagement.

- Ensure seamless execution of marketing-led events, ensuring maximum brand impact and customer experience enhancement.

4. Content & Creative Development:

- Supervise the creation of engaging, persuasive, and brand-aligned content across all marketing channels.

- Work with content writers and copywriters to craft compelling advertisements, promotional campaigns, and storytelling content.

Media Planning & Budget Optimization:

- Develop and manage media plans and budgets, ensuring optimal resource allocation for maximum ROI.

- Analyze campaign performance metrics, leveraging data insights to refine strategies and enhance effectiveness.

Revenue-Driven Marketing Initiatives:

- Partner with the Head of Non-Ticket Revenue to promote food & beverage offerings, merchandise sales, and retail experiences.

- Drive innovative marketing-led revenue generation strategies, maximizing non-ticketed income streams.

Desired Profile

- Master's degree in Marketing, Business Administration, Mass Communication, or a related field from a Tier -1 / Premium B-School.

- Minimum of 10+ years of experience in marketing, preferably in hospitality, entertainment, FMCG, or retail industries.

- Proven experience in leading cross-functional teams and managing large-scale marketing campaigns.

- Strong strategic thinking, analytical, and problem-solving abilities.

- Excellent communication, presentation, and interpersonal skills.

- Demonstrated ability to drive results, enhance brand positioning, and optimize marketing performance