Retail Branch Banking- Personal Banker- Sales

Job Name PA (Business Unit) : Retail Branch Banking

PERSONAL BANKER SALES

ASSISTANT MANAGER ONLY POSITION

BRANCH SALES PROFILE

Job Purpose

• Outbound Sales resource responsible for sourcing Liability business from the market
• Primary focus being acquiring New to Bank customers for the Bank
• Staff is also responsible for fulfilling of leads of Branch Staff and Other Verticals
• Along with Liability, staff is responsible for Cross sell of other products to customer.
• Adhere to the KYC and AML guidelines of the Bank for Account Opening

Job Responsibilities (JR) Actionable

Outbound Sales Sourcing

• Quality new acquisition of Liability CA/SA/SAL/TD from Resident/Non-Resident customers in the catchment
• Generate leads through Catchment Working, Cold Calls, Referrals,
• Working on the internal databases. Work on Enabler for Business acquisition
• Participate in Local Marketing promotional activities of the
• Branch for Business Acquisition
• Fully responsible to get Values in the Self sourced Accounts
• Meet the defined productivity norms for Self-Sourcing and mentioned in PLP
• Adherence of KYC/AML in true spirit while acquisition of new accounts
• Be a constant source for providing Classic/ Preferred / Imperia customer to the Branch for racing
• Utilizing the sales resources (BDR) for optimal sales support
• Penetration of FD to unique customers

Customer services

• Ensure good customer experience and onboarding satisfaction score
• Resolving all complaints received for self during customer onboarding, within the stipulated TAT Preventive complaint management
• Promoting all direct banking channels and ensuring that the customer is utilizing the same

Fulfillment of Leads

• Help to fulfill the CASA leads generated by all verticals for the Branch and ensure Customer onboarding management.
• Adherence to the laid down TAT guidelines in order to meet the commitment made to customers.

Cross Sales

Apart from Liability , Cross sells of key products like : o All Retails Assets like AL/PL/BL/HL/GL/CD/TWL etc o Wholesale Assets o TPP products LI / MF / Health Insurance etc o Credit cards o Demat -HSL o Any other product as guided by Management

Business Hygiene

• Welcome Kit Management by not keeping any kit in custody without recording at branch
• Disseminating product information
• Activation: To ensure that all accounts savings and current account opened in the month are activated as per product definition at the end of the next month. All such accounts to maintain more than the required AMB
• Right and quality sourcing of customers in terms of premium account sourcing
• Contribute to the business objectives of the Branch