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App Product Manager

5-10 years

₹ 25 - 32.5L/yr

Noida

1 vacancy

App Product Manager

Havells

posted 10d ago

Job Description

Profile Background:

We have established Havells One App a Superapp, with 1 Mn+ Installs & 4.4* Playstore rating, as a ‘all-in-one’ app providing digital engagement during the entire consumer lifecycle with use cases ranging from a) shop b) service c) IOT- control smart devices d) loyalty and much more.


This role entails Digital Product Management within the CX team & help drive the app as a central property/platform in delivering superior consumer experience, engagement & monetization and additionally own/manage other digital engagement platforms like chatbot.


Role & responsibilities

Product Management (Own)

  • Primarily own the product roadmap for a pipeline of use cases. Drive Use Cases & feature conceptualization to enhance the SuperApp positioning & provide more meaningful reasons for Havells consumers to come to the app.
  • Write the Business Requirement document, publish and manage delivery from stakeholders
  • Review the Functional Solution Document.
  • Co-ordinate with multiple stakeholders (internal & partners) for timely and error free use cases delivery: UX/UI design team, app tech team R&D team Bengaluru, Micro-services- IT team, business/functions for respective use case
  • Hold SCRUM calls, actively perform Project Management using required tools
  • Closely monitor app performance/health - issues, uninstalls, crashes & co-ordinate with tech teams for corrective action
  • Closely track app performance, metrics, funnel analysis, reporting on tools such as Adobe Analytics, MoEngage and Google Analytics/console.

Product Growth Marketing (Own)

  • Drive App User acquisition and popularize the app in the market influencing metrics such as Installs & MAU/DAU. Make strategies to reach 5 Mn installs as a mid term goal & put in place an action plan for same
  • Also own sub metrics from the app like e-shop sales, AMC sales, IOT device onboarded, % SR raised, Loyalty enrolment etc
  • Conceptualize marketing programs to increase Installs, App engagement & Monetization using digital marketing and ATL/BTL, retail activation.
  • Co-ordinate with marcom, agency, branch sales team, field service team, Sales Promoters for same.

Other Digital Platforms (Support)

  • Additionally, as required from time to time, work with CX team/mates, leader on the broader CX agenda of driving Consumer Lifetime Value
  • Support use cases on chatbot (whatsapp, web, app) and user acquisition via partners such as Haptik, Havells Tech team
  • Also, oversee other digital platforms/ emerging technologies and support project management for programs to drive CX.


Preferred candidate profile

5-10 years with atleast 2 years of direct experience in app product management

- Experience of managing app roadmap, app acquisition, app growth

- Experience of defining BRD, PRD, UX/UI, managing app development, SCRUM.

Good to have technical knowledge of API functioning, App architecture, Flutter tech. dev


Should be obsessed with consumers, app & digital technology/platforms. Strong leadership & interpersonal skills, ability to work with cross-functional teams, manage external vendors and demonstrated project management skills. Expert in documentation. Should be able to cope with ambiguous situations & yet move in fast decisive ways.


Perks and benefits

As per the Industry norms.



Employment Type: Full Time, Permanent

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What people at Havells are saying

4.6
 Rating based on 6 Product Manager reviews

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Good grate place to work

  • Salary - Excellent
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Product Manager salary at Havells

reported by 21 employees with 2-18 years exp.
₹10.2 L/yr - ₹23.2 L/yr
22% less than the average Product Manager Salary in India
View more details

What Havells employees are saying about work life

based on 3.3k employees
57%
50%
42%
99%
Strict timing
Monday to Saturday
Within city
Day Shift
View more insights

Havells Benefits

Health Insurance
Job Training
Soft Skill Training
Cafeteria
Free Transport
Work From Home +6 more
View more benefits

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Havells Noida Office Location

View all
Noida Office
Headquarter
QRG Towers 2D, Sector-126, Expressway Noida Noida
Uttar Pradesh 201304

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