App Product Manager

Profile Background:

We have established Havells One App a Superapp, with 1 Mn+ Installs & 4.4* Playstore rating, as a ‘all-in-one’ app providing digital engagement during the entire consumer lifecycle with use cases ranging from a) shop b) service c) IOT- control smart devices d) loyalty and much more.

This role entails Digital Product Management within the CX team & help drive the app as a central property/platform in delivering superior consumer experience, engagement & monetization and additionally own/manage other digital engagement platforms like chatbot.

Role & responsibilities

Product Management (Own)

• Primarily own the product roadmap for a pipeline of use cases. Drive Use Cases & feature conceptualization to enhance the SuperApp positioning & provide more meaningful reasons for Havells consumers to come to the app.
• Write the Business Requirement document, publish and manage delivery from stakeholders
• Review the Functional Solution Document.
• Co-ordinate with multiple stakeholders (internal & partners) for timely and error free use cases delivery: UX/UI design team, app tech team R&D team Bengaluru, Micro-services- IT team, business/functions for respective use case
• Hold SCRUM calls, actively perform Project Management using required tools
• Closely monitor app performance/health - issues, uninstalls, crashes & co-ordinate with tech teams for corrective action
• Closely track app performance, metrics, funnel analysis, reporting on tools such as Adobe Analytics, MoEngage and Google Analytics/console.

Product Growth Marketing (Own)

• Drive App User acquisition and popularize the app in the market influencing metrics such as Installs & MAU/DAU. Make strategies to reach 5 Mn installs as a mid term goal & put in place an action plan for same
• Also own sub metrics from the app like e-shop sales, AMC sales, IOT device onboarded, % SR raised, Loyalty enrolment etc
• Conceptualize marketing programs to increase Installs, App engagement & Monetization using digital marketing and ATL/BTL, retail activation.
• Co-ordinate with marcom, agency, branch sales team, field service team, Sales Promoters for same.

Other Digital Platforms (Support)

• Additionally, as required from time to time, work with CX team/mates, leader on the broader CX agenda of driving Consumer Lifetime Value
• Support use cases on chatbot (whatsapp, web, app) and user acquisition via partners such as Haptik, Havells Tech team
• Also, oversee other digital platforms/ emerging technologies and support project management for programs to drive CX.

Preferred candidate profile

5-10 years with atleast 2 years of direct experience in app product management

- Experience of managing app roadmap, app acquisition, app growth

- Experience of defining BRD, PRD, UX/UI, managing app development, SCRUM.

Good to have technical knowledge of API functioning, App architecture, Flutter tech. dev

Should be obsessed with consumers, app & digital technology/platforms. Strong leadership & interpersonal skills, ability to work with cross-functional teams, manage external vendors and demonstrated project management skills. Expert in documentation. Should be able to cope with ambiguous situations & yet move in fast decisive ways.

Perks and benefits

As per the Industry norms.