TVS Credit - App Marketing/Digital Marketing Role (6-10 yrs)

We are hiring for Digital Marketing team,

Key skills :

- Mobile app development support and Integrations

- App marketing & ASO implementation

- App Growth and App Engagement Marketing

- App campaigns for customer retention and rewards program

Functional Requirement :

Mobile app development

- Work with the in-house development team for the app development. Liaise between the vendors and the internal stakeholders for all the UX/UI and to build new features in the app. Work on the other tool integrations (Net core , AppsFlyer etc. )

b) App Marketing

- Targeted download plan via multiple channels (Organic)

- Implementation of ASO

c) Build & Manage the referral programs from the app

d) Manage app campaign strategy across products to increase leads and conversions

e) Work on a Strategy to increase App downloads , App engagement for existing customers through structured campaign plan

f) Specialized skills in managing the mobile app with marketing & download campaigns from open market.

h) Build and Manage loyalty programs for existing customers

Experience: 6-10 years in App marketing

Location: Chennai

Qualification: Graduate / Post Graduate