Bhanzu - Specialist - Digital Marketing (4-6 yrs)

We are seeking a Digital Marketing Specialist to drive our online marketing efforts, enhance user experience, and execute high-impact digital campaigns.

This role requires expertise in media planning, ad campaign management, and data-driven decision-making to improve customer acquisition and engagement.

Key Responsibilities:

- Analyze user experience data and optimize digital marketing strategies.

- Research and implement the latest digital tools and interactive trends.

- Plan, execute, and manage Facebook, Google Ads, and email campaigns.

- Brainstorm innovative and creative strategies to drive growth.

- Track campaign performance and adjust strategies based on data insights.

- Work on audience targeting, keyword research, and competition analysis.

- Manage digital budgets effectively to maximize ROI.

Requirements:

- 4+ years of experience in digital marketing, media planning, and campaign execution.

- Strong experience in managing Facebook (App Install & Lead Generation), Google Ads (SEM, Display, YouTube), and email campaigns.

- Proficiency in Google Analytics, Appsflyer, and other analytics tools.

- Ability to create data-driven reports using Google Sheets/Excel.

- Experience in handling large digital budgets is a plus.

- Excellent communication, project management, and presentation skills.

- Creativity and commercial awareness to optimize brand presence