Datacultr - Manager - Digital Marketing (3-6 yrs)

About the job:

ABOUT US:

Datacultr is a global Digital Operating System for Credit Recovery, it drives Collection Efficiencies, Reduces Delinquencies and Non-Performing Loans (NPL's).

Datacultr is a Digital Only provider of Consumer Engagement, Recovery and Collection Solutions, helping Consumer Lending, Retail, Telecom and Fintech Organizations since 2019.

Our platform, makes the underserved and unbanked segment viable, for providers of Buy Now Pay Later, Micro-Loans, Nano-Loans and other Unsecured Loans.

We are helping millions of new to credit consumers across emerging markets access formal credit and begin their journey towards financial health.

We have clients across India, South Asia, South East Asia, Africa and LATAM.

Our head-quarter is in Dubai and we have offices in Gurugram, India and Singapore; with our Development Center based out of Gurugram, India.

ORGANIZATION'S GROWTH PLAN:

- Datacultr's vision is to enable convenient financing opportunities for consumers, entrepreneurs and small merchants, helping them combat the Socio-economic problems this segment face due to restricted access to financing.

- We are on a mission to enable 30 million unbanked & under-served people, access financial services by 2025.

KEY RESPONSIBILITY:

- Strategize, Conceptualize, plan and execute campaigns to generate B2B leads & conversions.

- Own and execute these campaigns using direct customer channels such as Email, Linkedin, etc Develop and generate new concepts and communication for the respective campaigns

- Conduct experiments & A/B test new concepts/communication to generate learnings that can be scaled for upcoming campaigns to meet business objectives

- Maintain and publish performance dashboards - campaign level, cohort level, channel level - Good hands-on experience of using HubSpot, Sales Navigator etc

REQUIREMENT:

- 3-6 years relevant experience in a data-driven marketing function.

- B2B Marketing experience is a Must Have.

- Good SEO Experience, Off page-On Page, Link Building.

- WordPress Knowledge is a good to have

- Experience with Email and Social Media Marketing.

- Analytical bent of mind, comfortable with crunching numbers and turning them into actionable insights that help make focused decisions

- Team player with excellent written and verbal communication skills.

Should have a growth mindset with the ability to test+ learn new concepts quickly so as to meet business objectives

Relevant CRM, Campaign Management experience in an SaaS company preferred

Strong stakeholder & project management skills required - PG/MBA in Marketing Immediate joiners would be preferred

PERKS AND BENEFITS :

- Performance variable pay

- Flexible working hour

- Medical benefits

- Professional Development-Continuing education, up skilling

- Exciting Work Culture