Inspiron Labs - Manager - Digital Marketing (3-5 yrs)

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns.

- After campaigns have been launched, you will extract and analyze data across. multiple channels.

- Relevant experience with a brand that sells physical goods via online and retail channels.

- Experience in managing teams and handling customer interactions.

- Effective decision making skills.

- Good communication (Verbal, written & presentation) skills.

Responsibilities:

- Maneuver digital marketing campaigns through all areas of the project life cycle.

- Clearly understand and implement digital marketing campaigns which fit client needs.

- Provide analytical reporting of campaigns to stakeholders.

- Responsible for brand development, customer acquisition and retention.

- Envision the marketing strategy and execute.

- Share key insights based on market trends.

- Manage promotions, discounts.

- Suggest improvements to existing products and ideas for new products to continually stay ahead of the competition.

- Define pricing strategy.

- Campaigns: strategize, develop, implement and analyze performance of campaigns.

Awareness:.

- Mix marketing and sales techniques to raise awareness of product and drive inquiries.

- Develop creative promotions to entice potential customers.

Drive online sales:.

- Deep understanding of online sales and cart abandonment.

- Understand the online sales cycle, how to motivate and drive customers.

- Create and manage digital marketing campaigns across various channels (e.g, Google Ads, Facebook, Instagram, LinkedIn).

- Manage and improve online content, considering SEO and Google Analytics.

- Must Have a handson experience on WordPress , HTML.

- Measure and report on the performance of digital marketing campaigns.

- Identify trends and insights and optimize spend and performance based on insights.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Qualifications:

- Experience with SEO and SEM.

- Strong written, verbal and collaboration skills.

Desired Skills & Experience: - The candidate is expected to work with existing team members and/or create his own team.

- We are looking for a motivated individual who is self-driven and a decision maker.

- You must be able to multitask