Growtomation Marketing Solutions - Head - Demand Generation (3-5 yrs)

- Plan, execute, and optimize paid marketing campaigns across various platforms (e. , Google Ads, LinkedIn) to drive targeted traffic, increase brand awareness, generate leads and to drive revenue growth.

- Continuously work on reducing CPA while maintaining or improving lead quality.

- Collaborate with team's cross-functionally to improve SEO practices, organic search visibility and traffic through on-page and off-page optimization techniques.

- Create, monitor, and optimize PPC campaigns across various platforms to drive targeted traffic and leads.

- Design and execute A/B tests on ads, landing pages, and email campaigns.

- Develop and execute lead generation strategies to attract and convert high-quality leads > MQLs > SQLs.

- Collaborate with sales teams to develop and refine ABM strategies, ensuring alignment between marketing and sales objectives.

- Develop and implement strategies to maximize ROI across all digital marketing channels.

- Stay up-to-date with the latest trends in B2B and SaaS marketing, incorporating innovative approaches into our marketing mix.

- Utilize Salesforce/HubSpot experts and consultants to help them create and manage campaigns, workflows, CRM, Admin, and other tasks as per the client's satisfaction.

Requirements:.

- Proven work experience of at least 3 years in performance marketing, preferably in B2B SaaS environments.

- Proficiency in developing and executing marketing strategies across various channels, including email marketing, content marketing, social media, and SEO.

- Experience with lead generation, lead nurturing, and conversion rate optimization techniques.

- Excellent written and verbal communication skills with the ability to create compelling content.