SMC - Manager - App Marketing (2-6 yrs)

Job Title: App Marketing Manager.

Industry: Financial Services/Broking.

Employment Type: Full Time, Permanent.

Role Category: Digital Marketing.

Job Description.

- We are looking for an experienced App Marketing Manager to drive user acquisition, engagement, and retention for our applications.

- The ideal candidate will have a deep understanding of digital marketing strategies and tools, and have a passion for creating impactful marketing campaigns that enhance our customer journey and app growth.

Roles & Responsibilities.

- Develop and Execute App Marketing Strategies: Plan and implement app marketing campaigns to drive user acquisition, engagement, and retention.

- Performance Marketing: Manage performance marketing campaigns across multiple channels such as Google Ads, Facebook Ads, and other relevant platforms to achieve user acquisition targets.

- Analytics and Reporting: Monitor and analyze app performance metrics (installs, active users, churn rate, etc. ) to provide actionable insights and recommendations.

- User Engagement and Retention: Collaborate with product and content teams to create engaging in-app content and push notifications to improve user retention.

- Campaign Management: Oversee and optimize end-to-end campaign performance, including creative development, A/B testing, budget management, and ROI analysis.

- Partnerships and Collaborations: Identify and collaborate with relevant partners and platforms to expand app reach and visibility.

- Market Research and Competitor Analysis: Conduct regular market research to stay updated on industry trends and competitor strategies.

- Customer Feedback and Advocacy: Gather and analyze customer feedback to enhance user experience and advocacy through reviews, ratings, and community management.