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Manager - Paid Social Marketing (2-5 yrs)
Aptita
posted 16d ago
Flexible timing
Key skills for the job
Job Description:
- We are seeking a Paid Social Marketing Manager with a strong background in managing and optimizing campaigns across social media platforms.
- The ideal candidate will be responsible for executing and managing paid social campaigns, preparing client reports, and staying up to date with the latest industry trends to deliver impactful marketing strategies.
Roles and Responsibilities:
- Execute daily, weekly, monthly, and quarterly campaign tasks to meet planned targets.
- Build, set up, and optimize campaigns across social platforms such as Facebook, YouTube, Instagram, WhatsApp, TikTok, LinkedIn, etc.
- Assist in developing and implementing effective search structures and marketing strategies.
- Prepare client reports, providing insights and actionable recommendations.
- Take ownership of client budget management and performance monitoring.
- Stay updated on industry trends and adopt best practices across web and mobile platforms.
- Work collaboratively with team members and supervisors to meet shared goals.
Skills and Qualifications Required:
- Education: Any graduate/PG (specialization in Marketing, Digital Technologies, Business Management, or related fields preferred & MBA will be a plus).
- Experience: 2 to 5 years in biddable media and paid social marketing.
Skills:
- Proficiency in various social platforms (Facebook, YouTube, WhatsApp, Instagram, TikTok, LinkedIn).
- Strong attention to detail and effective communication skills (verbal, written, and visual).
- Ability to manage budgets and monitor campaign performance.
- Knowledge of industry trends and best practices.
Functional Areas: Other
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