Manager - Social Media Marketing (4-6 yrs)

Manager - Social Media Marketing

Role Overview:

- The Social Media Manager will be responsible for planning, implementing, and managing the company's social media strategy to enhance brand visibility, engage with target audiences, and drive business results.

- You will collaborate with the marketing, content, and design teams to create engaging, relevant, and creative content for various social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others.

Key Responsibilities:

Social Media Strategy & Planning:

- Develop and implement a comprehensive social media strategy that aligns with the company's overall marketing and business goals.

- Create a content calendar that ensures a consistent and cohesive brand message across all social media platforms.

- Research and stay up to date with social media trends, algorithms, and best practices to improve engagement and reach.

Content Creation & Management:

- Collaborate with content creators and designers to develop high-quality, visually appealing, and engaging content (images, videos, graphics, etc) for various platforms.

- Curate content from internal and external sources, ensuring it aligns with brand values and resonates with the target audience.

- Oversee content publishing, ensuring posts are scheduled at the right times to maximize engagement.

Audience Engagement:

- Engage with followers and respond to comments, messages, and mentions in a timely and professional manner.

- Build and nurture relationships with influencers, brand ambassadors, and potential partners.

- Monitor social media conversations, track sentiment, and manage the brand's online reputation.

Social Media Advertising:

- Manage social media advertising campaigns on platforms like Facebook Ads, Instagram Ads, LinkedIn Ads, etc.

- Develop and manage paid social media campaigns, optimizing performance and return on investment (ROI).

- Track and report on ad performance, including cost-per-click (CPC), click-through rate (CTR), and conversion metrics.

Analytics & Reporting:

- Monitor key performance indicators (KPIs) such as engagement rates, followers growth, impressions, reach, and conversions.

- Use analytics tools (Google Analytics, Facebook Insights, Hootsuite, etc) to track campaign performance and make data-driven decisions.

- Prepare monthly reports on social media performance and provide actionable insights for improvement.

Collaboration & Teamwork:

- Work closely with the content and creative teams to ensure that social media campaigns align with broader marketing initiatives.

- Collaborate with product, PR, and customer service teams to ensure that messaging across all channels is consistent and timely.

- Stay aligned with company goals and initiatives, adapting social media campaigns as necessary.

Brand Awareness & Community Building:

- Increase brand visibility by promoting content, events, and initiatives across social media channels.

- Create opportunities for community engagement, such as social media contests, polls, giveaways, etc.

- Monitor competitor social media activities and suggest ways to improve the company's social media presence.