Marketing Manager (4-5 yrs)

Role Overview:

- The Marketing Manager will be responsible for developing, executing, and overseeing marketing strategies to promote the company's brand, products, and services.

- The role involves managing the day-to-day activities of the marketing team, driving brand awareness, and ensuring that marketing efforts align with business objectives.

- The ideal candidate will be a strategic thinker with strong leadership skills and a passion for delivering measurable results.

Key Responsibilities:

Marketing Strategy Development:

- Create and implement comprehensive marketing strategies that drive brand awareness, generate leads, and increase customer engagement.

- Work closely with senior leadership to align marketing strategies with business goals and objectives.

- Stay informed on market trends, competitor activities, and industry developments to keep the company's marketing strategies relevant and effective.

Campaign Planning and Execution:

- Lead the planning and execution of multi-channel marketing campaigns (digital, social, email, print, events, etc.

- Coordinate content creation and develop marketing materials such as brochures, case studies, email templates, and advertisements.

- Oversee the execution of campaigns, ensuring they are delivered on time, within budget, and meet performance objectives.

Team Leadership and Collaboration:

- Manage and mentor the marketing team, providing guidance and support to ensure they meet individual and team goals.

- Foster a collaborative environment across departments, working closely with sales, product, and design teams to ensure alignment and maximize campaign effectiveness.

- Delegate tasks to team members and manage workflow to ensure marketing projects are completed efficiently.

Brand Management:

- Oversee the development and maintenance of the company's brand identity, ensuring consistency across all marketing materials and channels.

- Ensure brand messaging is clear, compelling, and aligned with company values and goals.

- Monitor customer sentiment and feedback to ensure the brand image resonates with target audiences.

Digital Marketing:

- Lead the company's digital marketing efforts, including website management, SEO, social media, and paid advertising campaigns (Google Ads, Facebook Ads, etc.)

- Manage email marketing campaigns, including strategy, content creation, list segmentation, and performance tracking.

- Use analytics tools (Google Analytics, social media insights) to measure the performance of digital campaigns and optimize strategies accordingly.

Market Research & Analysis:

- Conduct market research to understand customer needs, behavior, and preferences.

- Analyze sales data, customer feedback, and marketing performance metrics to assess the effectiveness of campaigns.

- Use insights from data analysis to adjust marketing strategies and improve future campaigns.

Budget Management:

- Develop and manage the marketing budget, ensuring optimal allocation of resources across campaigns and channels.

- Track spending and ensure campaigns are cost-effective while achieving maximum ROI.

Reporting & Performance Tracking:

- Monitor and report on the performance of marketing campaigns, tracking key performance indicators (KPIs) such as leads generated, conversion rates, and brand awareness.

- Provide regular updates to senior management, highlighting campaign results, successes, and areas for improvement.