Manager - Marketing

Job Objective:

• Create and execute the marketing strategy/plan.
• Create awareness and generate leads from prospective customers/ consumers.

Primary Responsibility:

• Create a brand and communication strategy.
• Translate the brand strategy into tangible marketing mix elements.
• Plan the long term and rolling short term marketing calendar.

Functional Responsibility:

• Leverage digital presence including websites, social media, online reputation
• Social media channel management
• Developing and optimizing the media plan across digital media along with the agency
• Content management
• Brand communication across online and offline
• Customer Events
• Market research
• Manage the key operational metrics of marketing performance

Key Result Area:

• Brand Awareness

• SEO ranking and performance

• Digital engagement metrics

• Lead generation