Social Media Marketing Expert (4-5 yrs)

Job Description

About the Role:

We are seeking a highly skilled and data-driven Social Media Marketing Expert with 4-5 years of experience to lead our D2C advertising efforts.

The ideal candidate will have a proven track record of managing and scaling Meta ad campaigns for e-commerce brands, driving revenue growth, and optimizing customer acquisition costs.

This role demands expertise in campaign management, creative strategy, audience targeting, and analytical optimization to achieve exceptional ROAS.

Key Responsibilities:

Campaign Strategy & Execution:

- Develop, execute, and scale Meta advertising campaigns to meet revenue and profitability goals.

- Create full-funnel marketing strategies targeting awareness, consideration, and conversion stages.

- Manage CBO (Campaign Budget Optimization) and A/B test campaigns for maximum efficiency.

Audience Targeting & Segmentation:

- Build and optimize Custom and Lookalike Audiences based on Pixel data, CRM lists, and website traffic.

- Continuously refine audience segmentation for better targeting and lower acquisition costs.

Creative Optimization:

- Collaborate with the creative team to produce high-performing ad creatives (static images, carousels, and videos).

- Conduct regular creative A/B testing and provide feedback for content improvement.

Performance Analysis & Reporting:

- Monitor and analyze campaign performance metrics, including CTR, CPA, ROAS, and LTV.

- Generate detailed performance reports and present actionable insights to stakeholders.

- Use data analytics tools (e.g, Meta Analytics, Google Analytics) for attribution and optimization.

Scaling Campaigns:

- Scale high-performing campaigns effectively while maintaining efficiency and meeting ROAS targets.

- Experiment with bid strategies like Lowest Cost, Cost Cap, and Bid Cap to maximize results.

Market Trends & Best Practices:

- Stay updated with the latest trends in digital marketing, especially Facebook Ads updates.

- Implement innovative techniques and tools to maintain a competitive edge.

Required Skills & Qualifications:

- 4-5 years of hands-on experience managing Facebook/Meta Ads for D2C brands.

- Proven success in achieving high ROAS and optimizing CAC for e-commerce.

- Proficiency in Meta Business Suite, Pixel setup, and conversion API.

- Strong analytical skills with expertise in tools like Google Analytics, Excel, and Data Studio.

- Experience with creative testing, ad fatigue management, and audience refinement.

- Familiarity with other platforms (Instagram Ads, TikTok Ads) is a plus.

- Knowledge of third-party tools like AdEspresso, Hootsuite, or automation platforms.

Soft Skills:.

- Strong communication and collaboration skills to work effectively with creative and product teams.

- Highly organized and detail-oriented with the ability to manage multiple campaigns simultaneously.

- A growth mindset and passion for performance marketing.

Preferred Qualifications:

Experience managing budgets of - 30L+ per month.

Previous work in a fast-paced D2C environment.

Knowledge of retargeting and loyalty-building strategies.

What We Offer:.

Competitive salary and performance-based incentives.

Opportunity to work with a growing D2C brand in a dynamic environment.

Access to cutting-edge tools and technologies