Marketing Manager

We need a senior marketer with a minimum of 15 years' experience to drive lead gen campaigns. The goal is to help the company find new customers and develop business.

• Understanding technology and engineering service/solution offering and devising executing brand-building and lead-generation campaigns to generate and nurture sales-qualified leads in the identified markets.
• Proven track record in driving account-based marketing programmes, events marketing, digital/social media marketing and brand building campaigns
• Create and update customer profiling for launching targeted campaigns.
• Must take ownership and accountability for formulating a campaign plan targeting existing clients and prospects - work closely with pre-sales, solution, and sales teams.
• Ability to identify the right marketing channel for branding and lead generation campaigns.
• Must be efficient in handling inbound queries as well - through email and phone.
• Ability to manage marketing communication to attract and influence customers/prospective clients.
• Lead the content marketing engine.
• Leverage search engine tools to find business leads and opportunities on digital channels.
• Conduct customer, competitor, and solution analysis to understand the market better and aid in packaging the solution offering
• Contributes to teams success by accomplishing related results and by supporting peers.
• Collate and interpret campaign data to achieve set campaign objectives.
• Present the campaign goals and objectives to the internal stakeholders.
• Hands on experience in leveraging martech tools.
• Must have handled a team.
• Having experience in working with marketing agencies.

• Bachelors degree in commerce or a similar relevant field
• 12 - 15 years of relevant work experience
• Excellent communication, interpersonal and presentation skills
• Networking skills
• Bold attitude and a pursuer mentality
• Calm temperament and ability to handle challenges
• Must have handled a team

12 - 15 years of relevant work experience