Marketing Manager

As Senior Marketing Manager at Gameopedia, you ll play a pivotal role in shaping how the world sees and connects with us. You ll be at the forefront of driving our brand presence, crafting impactful campaigns, and amplifying our story to the industry. Collaborating closely with leadership and a talented marketing team, you ll define and execute strategies that position Gameopedia as a leader in gaming data and insights.

Your work will directly influence how we engage with global audiences, generate leads, and launch innovative products that redefine gaming experiences. Through your creativity and data-driven approach, you ll help deliver extraordinary results, ensuring our vision of reaching a billion gamers every day becomes a reality.

What Youll Do:

Marketing Strategy Development

• Work closely with leadership to define and implement a comprehensive marketing strategy aligned with company objectives and long-term vision.
• Elevate Gameopedia s brand across global markets, increasing visibility, credibility, and positioning.

Campaign Planning Execution

• Plan and execute innovative marketing campaigns to promote Gameopedia s offerings, drive awareness, and engage target audiences.
• Optimize multi-channel campaigns, including social media, email, events, partnerships, and content marketing, ensuring high ROI.

Brand Building

• Lead initiatives to refine and reinforce Gameopedia s brand voice, positioning, and narrative.
• Champion the creation of high-impact brand assets, including a refreshed website, thought leadership pieces, and creative content.

Team Leadership

• Manage, mentor, and motivate a small team of two marketing specialists to deliver outstanding results.
• Foster a collaborative, creative environment that encourages innovation and execution excellence.

Lead Generation

• Develop and oversee lead generation strategies to support sales pipeline growth, ensuring a steady flow of qualified leads.
• Collaborate with the sales team to align marketing efforts with lead nurturing and conversion objectives.

Partnership Event Marketing

• Build relationships with industry players, media, and partners to strengthen Gameopedia s market presence.

Performance Analysis

• Define KPIs for all marketing initiatives and regularly measure, analyze, and report on performance to key stakeholders.
• Use data-driven insights to optimize strategies and campaigns for greater impact.

Who You Are:

• Experience : 8+ years of core marketing experience, preferably in B2B or tech industries, with 2+ years leading a team.
• Skills : Proven expertise in crafting and executing end-to-end marketing strategies and campaigns.
• Leadership : Demonstrated ability to mentor and lead small teams, fostering accountability and high performance.
• Execution : A hands-on executor who thrives in a start-up or fast-paced environment and balances strategy with execution.
• Data-Driven : Analytical mindset with a strong ability to measure and optimize campaign performance.
• Content Creation : Skilled in overseeing content development, including sales enablement tools, presentations, thought leadership, case studies, and brand assets.
• Communication : Excellent verbal and written communication skills, capable of storytelling and delivering compelling narratives to diverse audiences.
• Tools : Familiarity with tools like HubSpot, Google Analytics, and other marketing platforms.
• Drive : A self-starter who takes initiative, demonstrates high agency, and consistently delivers results.
  

Benefits:

• Competitive salary.
  
• Health insurance.
  
• Casual dress code.
  
• Dynamic, collaboration-friendly office environment.