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CBS-BMC-Brand and Marketing-Marketing Automation-Supervising Associate
4-5 years
Kochi
1 vacancy
CBS-BMC-Brand and Marketing-Marketing Automation-Supervising Associate
Ernst & Young
posted 6hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- The candidate must have a strong background in managing projects and adhering to processes and methodical approach
- Showcase agility and proactivity in working with stakeholders and engage in solution driven conversations
- Hands-on experience with lead lifecycle, nurturing, and an in-depth knowledge of email marketing best practices
- Tactical execution of Marketing Automation campaigns with varying complexities and sizes across channels
- Orchestrate subject matter expertise in Marketing Automation, Digital Marketing, and Marketo platform usage for the team to implement the tool across the regions.
- Coordinate and liaise with internal and external stakeholders to ensure complete briefing including - all relevant content, assets and target audience parameters are received for campaign execution
- Working with Marketo country leads and support them with increased Marketo usage and maturity
- Database management activities such as data clean-up and normalization to improve database quality.
- Management and coordination of report responses, RSVPs using Marketo or event tool platforms.
- Provide project support to all MarTech team members throughout various stages of the project, including testing use cases.
- Regular reporting to key stakeholders on the performance of marketing automation campaigns, provide insights and recommendations to improve campaigns continuously.
- Support process improvements and educate users on campaign best practices.
- Standardization and documentation of technical processes using internal systems and Marketo.
- Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns.
- Act as a brand champion, ensuring that all external campaigns and online content are compliant to firm s brand and business strategy and adhere to risk and quality safeguards set by EY.
- Work towards organizational objectives along with stakeholders project
Skills and attributes for success
- Experience with marketing automation platform preferably in Adobe Marketo Engage.
- Familiarity with the latest marketing trends, tools, and best practices is a must, including marketing automation concepts, such as lead generation, customer journey, lead nurturing, latest best practices, strategies, and industry standards.
- Awareness of Marketo API to co-ordinate between technical teams.
- Proven strong interpersonal with an analytical mindset and problem-solving capability.
- Familiarity with Agile planning and Agile project management skills.
- Must be highly organized and self-motivated with a sense of urgency.
- Knowledge on Microsoft Office suite, especially Excel, PowerPoint and Microsoft SharePoint
To qualify for the role, you must have
- Any university degree or college diploma in Digital Marketing or a relevant professional experience
- Min. 8 years of experience in Digital/email marketing Strategic, coordination support role.
- Strong project coordination skills, including managing internal stakeholder expectations and multiple campaigns
- Must be a detail-oriented, organized self-starter who can work well within a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.
- Ability to review processes and make suggestions for efficiencies and optimization.
- Exceptional communication skills - both written and verbal and must be comfortable with presenting to virtual teams.
- Advanced proficiency with the Microsoft Office suite, especially Excel and Microsoft SharePoint.
- Functional knowledge of AEM will be an added advantage for this role.
- Familiarity with complex, multi-national organizations is highly preferred.
- Ability to translate business needs into technical solutions in MA platform.
- Adherence to data integrity rules (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.
Ideally, you ll also have
- Strong interest in data management and analytics
- Storytelling and consulting skills
- Attention to detail
- Organized self-starter who can collaborate with a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.
- Adobe Marketo Engage Expert Certification is plus
Technologies and Tools
- Marketo or any other Marketing Automation platform
- Workflow management tools eg Azure boards/Zendesk/Workfront etc.
- Microsoft Office, SharePoint
- knowledge of working with HTML, CSS, and scripting
- Strong team contributor
- Ready to learn and adapt
- Problem solving skills
- Stakeholder management
- Effective communication and consulting
What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations - Argentina, China, India, the Philippines, Poland and the UK - and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.
- Continuous learning You ll develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you We ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership We ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture You ll be embraced for who you are and empowered to use your voice to help others find theirs.
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Supervising Associate roles with real interview advice
What people at Ernst & Young are saying
Rating based on 39 Supervising Associate
reviews
Anonymous · IT & Information Security
in Kochi
Likes
Flexible work hours , company ethics , decent salary growth, professionals to work with, opportunities for self development and learning, job security , cross training and development if you wish.
- Salary - Excellent
+6 more
Dislikes
Not much exposure to higher management. Strict compliance and access policies. After a point of time you won't be able to see future path.
Supervising Associate salary at Ernst & Young
reported by
493
employees
with 6-15
years exp.
₹10
L/yr - ₹37.7
L/yr
7%
more
than the average Supervising Associate Salary in India
View more details
What Ernst & Young employees are saying about work life
based on 10.6k employees
Flexible timing
Monday to Friday
No travel
Day Shift
Ernst & Young Benefits
View more benefits
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Ernst & Young Kochi Office Locations
Kochi Office
Ernst & Young, 9th Floor, ABAD Nucleus,, NH - 49, Maradu
Kochi
Kerala 682304
Kerala 682304
Kochi Office
5th Floor, Software Development Block
Athulya IT Complex, Infopark
Kusmagiri
Kakkanad
Kochi
Kochi
682030
682030
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