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Ernst & Young
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CBS-BMC-Brand and Marketing-Marketing Automation-Senior Associate
5-8 years
₹ 3.65 - 28L/yr (AmbitionBox estimate)
Kochi
1 vacancy
CBS-BMC-Brand and Marketing-Marketing Automation-Senior Associate
Ernst & Young
posted 20d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Tactical execution of Marketing Automation campaigns with varying complexities and sizes
- Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must
- Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution
- Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases
- Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data
- Support process improvements and educate users on campaign best practices
- Standardization and documentation of technical processes using our internal systems
- Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns
- Act as a brand champion, ensuring that all external campaigns and online content support the firm s brand and business strategy and compliant to risk and quality safeguards set by EY
- Work towards organizational objectives along with stakeholders project
- Analytical thinking
- Data-Driven Decision Making
- Audience Segmentations and targeting
- Stakeholder management
- Troubleshooting
- Familiarity with Agile planning and Agile project management skills
- Any university degree or college diploma in Digital Marketing or a related field.
- Understanding of Digital Marketing eco-system and marketing automation
- Experience in Marketing Automation campaign configuration
- Min. 5 years of experience, and min. 3 years with Marketo
- Ability to translate business needs into technical solutions in MA platform.
- Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.
- Ideally, you ll also have
- Strong interest in data management and analytics
- Storytelling and consulting skills
- Attention to detail
- Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines.
- Having Marketo Engage Expert certification is plus
- Marketo or any other Marketing Automation platform
- Workflow management tools e.g. Jira/Azure boards/Wrike/Zendesk/Workfront etc
- Microsoft Office
- SharePoint
- Working knowledge of HTML, CSS, and scripting
- Marketing Automation acumen
- Strong team contributor
- Ready to learn and adapt
- Problem solving skills
- Stakeholder management
- Effective communication
Employment Type: Full Time, Permanent
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What people at Ernst & Young are saying
Rating based on 326 Senior Associate
reviews
Anonymous · CSR & Social Service
in New Delhi
Company provide good training academically ,Lots of good stuff to do the work with very low effective application methods by the employees..Good office building and champagne parties throw by the partners.
Hierarchical failure due to bad leadership, Silent toxicity, biased top managers and poor quality of work ethics. Referral recruitment are heavenly done on relatives and caste system . Misusing money on unnecessary lavish parties , only survival is to make a group which they call team. Govt. should take close look on these companies (big 4)
- Salary - Bad
Senior Associate salary at Ernst & Young
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