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Engaged Employer

Ernst & Young

Compare

3.4

based on 10.8k Reviews

Video summary

1882 Ernst & Young Jobs

CBS-BMC-Brand and Marketing-Marketing Automation-Senior Associate

Ernst Young

3.4

based on 10.8k Reviews

5-8 years

₹ 3.65 - 28L/yr (AmbitionBox estimate)

Kochi

1 vacancy

CBS-BMC-Brand and Marketing-Marketing Automation-Senior Associate

Ernst & Young

posted 16d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Data Analytics Quality Assurance Consulting Clinical Data Management Email Marketing

+ 4 more

Job Description

Tactical execution of Marketing Automation campaigns with varying complexities and sizes
Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must
Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution
Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases
Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data
Support process improvements and educate users on campaign best practices
Standardization and documentation of technical processes using our internal systems
Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns
Act as a brand champion, ensuring that all external campaigns and online content support the firm s brand and business strategy and compliant to risk and quality safeguards set by EY
Work towards organizational objectives along with stakeholders project

Skills and attributes for success

Analytical thinking
Data-Driven Decision Making
Audience Segmentations and targeting
Stakeholder management
Troubleshooting
Familiarity with Agile planning and Agile project management skills

To qualify for the role, you must have

Any university degree or college diploma in Digital Marketing or a related field.
Understanding of Digital Marketing eco-system and marketing automation
Experience in Marketing Automation campaign configuration
Min. 5 years of experience, and min. 3 years with Marketo
Ability to translate business needs into technical solutions in MA platform.
Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.
Ideally, you ll also have
Strong interest in data management and analytics
Storytelling and consulting skills
Attention to detail
Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines.
Having Marketo Engage Expert certification is plus

Technologies and Tools

Marketo or any other Marketing Automation platform
Workflow management tools e.g. Jira/Azure boards/Wrike/Zendesk/Workfront etc
Microsoft Office
SharePoint
Working knowledge of HTML, CSS, and scripting

Marketing Automation acumen
Strong team contributor
Ready to learn and adapt
Problem solving skills
Stakeholder management
Effective communication

Employment Type: Full Time, Permanent

Read full job description

Ernst & Young Interview Questions & Tips

Prepare for Ernst & Young Senior Associate roles with real interview advice

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What people at Ernst & Young are saying

3.5

Rating based on 327 Senior Associate reviews

Anonymous · CSR & Social Service in New Delhi

Likes

Company provide good training academically ,Lots of good stuff to do the work with very low effective application methods by the employees..Good office building and champagne parties throw by the partners.

Dislikes

Hierarchical failure due to bad leadership, Silent toxicity, biased top managers and poor quality of work ethics. Referral recruitment are heavenly done on relatives and caste system . Misusing money on unnecessary lavish parties , only survival is to make a group which they call team. Govt. should take close look on these companies (big 4)