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2132 Ernst & Young Jobs

CBS - BMC - Brand and Marketing-iGTM - Senior Associate

4-5 years

₹ 3.85 - 16.25L/yr (AmbitionBox estimate)

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Kochi

1 vacancy

CBS - BMC - Brand and Marketing-iGTM - Senior Associate

Ernst & Young

posted 15hr ago

Job Description

BMC is on an exciting journey to create a world-class marketing function and achieve the highest strategic impact for EY. EY is making significant investments in priority account activation and account development for key and global accounts to deliver an expectional and ideally personalized, user experience.
In this role, the senior associate will work with the Global BMC (iGTM) Marketing Excellence for Accounts Leader/s and managers to support on the strategic marketing plans to support the growth and development of these accounts. They will assist in the delivery of agreed plans and help to ensure buy-in across the account, primarily with marketing stakeholders. They will support the delivery of an account based marketing strategy to deliver on the agreed global Marketing Excellence for Accounts strategy and to align priorities based on the commercial
opportunities for each account.
The successful candidate will be expected to work with highly sensitive and confidential information in their day-to-day work and will be able to seamlessly deal with unexpected or last-minute requests, while executing more regular tasks and programs.
The role will require a solid understanding of BMC and the ability to manage the firms matrix organization. Experience in managing multiple stakeholders and experience of delivering BMC programs throughout the client lifecycle is essential.
This role will help EY strengthen our position in the market, engage our biggest, global accounts and help shift perceptions about the depth and breadth of EY s capabilities.
Your key responsibilities
In this role, you will play an important part in helping to operationalise the Global BMC Governance and strategic BMC activities for the largest global accounts. You re likely to spend most of your time proactively connecting with colleagues across sectors, geographies and service lines. You ll play a supporting role in recognising commercial opportunities, assisting with strategic initiatives in order to enable revenue growth. To make that happen, you ll need to build a strong internal network, demonstrate a good understanding of the business and have the ability to engage with and influence colleagues to get key information out of them.
  • You be a key part of delivering the Marketing Excellence for Accounts program, work collaboratively to shape the delivery of the go-to-market strategy and account focused marketing.
  • You will build relationships across BMC, Markets, Insights and the accounts. You will work closely with Area, Regional and Industry BMC colleagues. You will support the team in their engagements with Account teams, as well as their interactions with Business Development, Service Line and Growth Leaders.
  • You will champion and lead with a client-first approach that builds EY s brand through audience-centric, issue-based BMC activities. You are driven by a relentless desire to maximize EY s commercial opportunities, driving lead generation and conversion along the client lifecycle.
  • You will help to drive the delivery of best practice content and channel strategies, playing a specific role in measuring the impact of these.
  • Working across BMC you will explore commercial opportunities for the accounts. This may include co-developing marketing assets, content, strategic alliances, events and communications engaging both internal stakeholders and the external market.
  • You take ownership of the measurement of commercial outcomes and opportunities. You will regularly review performance metrics and deliver reports on Marketing Excellence for Accounts performance, managing this yourself and proactively reaching out to the team to assist them

Skills and attributes for success
  • Strong business understanding (EY / general business acumen)
  • Commercially orientated and proactive; forward looking and results orientated
  • Familiarity with account marketing
  • Ability to understand business needs and identify areas for cross-firm collaboration to drive business growth and deepen buyer engagement
  • Effective stakeholder management skills
  • A strong team player, comfortable working collaboratively and independently
  • Excellent communication, presentation and networking skills
  • Ability to work under pressure and to tight deadlines, managing multiple priorities effectively
  • Ability to synthesize complex information into simple, high impact messages
To qualify for the role, you must have
  • Experience in marketing, communications or business development, ideally in a B2B environment
  • Experience of B2B demand generation or Account-based-marketing role
  • Experience of project management/program execution
  • Solid knowledge of marketing channels and experience in application, to leverage the most appropriate channels to achieve business goals.
  • Self-awareness and results oriented. Unafraid to take initiative.
  • Experience working in a cross-border environment (ideal but not essential)
  • The potential to influence and build collaborative relationships with colleagues and stakeholders

Ideally, you ll also have
  • A strong team player, comfortable working collaboratively, virtually and independently
  • Able to work in high pace, fluid environment
  • Ability to work under pressure and to tight deadlines
  • Ability to manage several projects concurrently; excellent time management and organizational skills
  • Risk-taker - creative/open to experimentation
  • Detail oriented & analytical

Technologies and Tools
  • Platforms - Account Based Platforms (Marketo, Salesforce, Demandbase, CRM Tools etc)
  • Project management

  • Ability to think critically, analyze information, and make actionable recommendations
  • Meticulous attention to detail, organized, and strong project management skills
  • Ability to work as a part of an agile team; independent and showing flexibility during peak hours

What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations - Argentina, China, India, the Philippines, Poland, and the UK - and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.
  • Continuous learning You ll develop the mindset and skills to navigate whatever comes next.
  • Success, as defined by you We ll provide the tools and flexibility, so you can make a meaningful impact, your way.
  • Transformative leadership We ll give you the insights, coaching and confidence to be the leader the world needs
  • Diverse and inclusive culture You ll be embraced for who you are and empowered to use your voice to help others find theirs

Employment Type: Full Time, Permanent

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What people at Ernst & Young are saying

3.5
 Rating based on 316 Senior Associate reviews

Likes

Company provide good training academically ,Lots of good stuff to do the work with very low effective application methods by the employees..Good office building and champagne parties throw by the partners.

Dislikes

Hierarchical failure due to bad leadership, Silent toxicity, biased top managers and poor quality of work ethics. Referral recruitment are heavenly done on relatives and caste system . Misusing money on unnecessary lavish parties , only survival is to make a group which they call team. Govt. should take close look on these companies (big 4)

  • Salary - Bad
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Read 316 Senior Associate reviews

Senior Associate salary at Ernst & Young

reported by 3.8k employees
₹6 L/yr - ₹22 L/yr
37% more than the average Senior Associate Salary in India
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What Ernst & Young employees are saying about work life

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73%
90%
53%
92%
Flexible timing
Monday to Friday
No travel
Day Shift
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Ernst & Young Benefits

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Kochi Office
Ernst & Young, 9th Floor, ABAD Nucleus,, NH - 49, Maradu Kochi
Kerala 682304
Kochi Office
5th Floor, Software Development Block Athulya IT Complex, Infopark Kusmagiri Kakkanad Kochi Kochi
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