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Marketing and Insights Performance Manager
Ernst & Young
posted 17hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Lead the end-to-end development of data frameworks to monitor, analyse, and enhance marketing performance.
- Drive cross-functional projects, ensuring timely delivery and alignment with organisational objectives.
- Build, deploy, and maintain advanced dashboards and tools (e.g., Power BI, Adobe CJA and Marketing tools & applications) to deliver real-time insights.
- Identify, implement, and optimise technical solutions (e.g., Alteryx, SQL) to streamline data workflows and improve efficiency.
- Define and monitor marketing KPIs, ensuring alignment with business goals while identifying trends and growth opportunities.
- Manage stakeholder relationships, presenting complex data insights in a clear and impactful way.
- Collaborate with global, marketing, and business teams to ensure data integration and quality standards.
- Lead deep-dive analyses into customer behaviour, market trends, and competitive intelligence to inform strategy.
- During first three months you will be onboarded to learn the EY ways of operating, including all marketing and analytics processes.
- In the first 12 months, Build and foster relationships with cross functional teams and key business owners.
- Ability to clearly articulate and transform data into a story.
- Engage in cross team collaboration to drive data and insights projects from start to end.
- Eager and fast learner who is willing to expand on core skills.
- Leadership Experience Proven ability to lead teams and manage projects with multiple stakeholders.
- Technical Proficiency Expertise in Power BI, SQL, and data automation tools (e.g., Alteryx) for data manipulation and visualisation.
- Data Framework Development Experience building systems and processes from the ground up to manage marketing data and insights.
- Analytical Expertise Strong skills in performance analysis and using insights to optimise marketing strategy.
- Project Management Skills Ability to manage and prioritise complex initiatives, ensuring alignment with business goals.
- Communication Mastery Skilled in presenting technical information to diverse audiences, including senior leaders.
- Adaptability Comfort with rapidly evolving tools and data environments, coupled with a proactive approach to learning.
- Educational Background A bachelor s degree in marketing, Business, Data Science, or a related field.
- Agile ways of working
- Analytics - Adobe Analytics or Google Analytics. Adobe Customer Journey Analytics.
- Marketing Automation - Marketo, Salesforce etc.
- Data Visualization - Power BI or Tableau
- Project management - Agile certified if possible
- Ability to think critically, analyze information, and make actionable recommendations.
- Meticulous attention to detail, organized, and strong project management skills.
- Ability to work as a part of an agile team; independent and showing flexibility during peak hours
Employment Type: Full Time, Permanent
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