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Ernst & Young

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3.4

based on 10.9k Reviews

Video summary

2068 Ernst & Young Jobs

Customer Tech-Adobe Analytics Senior

Ernst Young

3.4

based on 10.9k Reviews

4-6 years

Chennai

1 vacancy

Customer Tech-Adobe Analytics Senior

Ernst & Young

posted 5d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Quality Assurance Consulting SQL Front End Analytical Chemistry

+ 4 more

Job Description

Adobe Analytics Consultant role is to help deliver analytics for multiple web properties and support strategic initiatives to a large technology client.

You will work with client s marketing and business partners to define Key Performance Indicators, (KPIs), for new projects/enhancements. You will define the best analytics approach using Adobe Analytics Product Suite.
Manage the processes for capture, storage, usage and tracking of online activity from multiple web sites
Full responsibility for analytics needs across customer analytics platforms
Ensure data integrity & documentation of tracking standards
Troubleshoot and debug analytics implementation
Work across both marketing and development to support both teams with analytics tracking
Engage with projects to ensure the analytics solutions meets business requirements
Deliver clear and actionable recommendations to improve and optimize the customer experience
Generate reports and providing insights and recommendations based on data
Provide guidance to develop tagging framework and provide QA support
Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements
Manage the implementation and tracking of digital marketing initiatives both current and future.

Required Qualifications

Subject matter expert with total experience between 8-10 years with minimum 4-6 years using Adobe Analytics Suite
Experience working with tagging technologies (Like GTM, Adobe DTM, Tealium, or Ensighten) is required
Experience on technical architecture/framework of analytical eco-system(s)
Experience in designing solutions and writing technical documentation for a medium/large scale commercial website
Experience in interfacing between business and implementation units
Stakeholder management skills, including strong communication and presentation experience
Quick learner who can solve problems and is self-motivated

Mandatory skills

Platform Adobe Analytics, Google Analytics
Tagging tools Adobe Launch, Tealium IQ, Google Tag Manager
Web Languages HTML, JavaScript, jQuery, Data Layer
Experience in setting up DataLayer format and working with Front end development teams
Expertise and patience to be able to explain analytics to various groups with differing levels of analytics knowledge and acquaintance
Executive and time management skills to prioritize work in a demanding environment

Preferred Qualifications

Intermediate/advanced experience with Adobe Analytics
Advanced Excel
Basic Power BI and SQL
Prior experience with data collection tools (i.e. JSLL)

Employment Type: Full Time, Permanent

Read full job description

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