Brand Manager-Indulgence

Role & responsibilities

• Portfolio Planning : Analyze the current and past industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio 
•  New Product Development and Launch : Gather inputs from market research data, consumer insights for preparation new product brief 
•  Coordinate for Consumer Preference Testing (CPT) with Market Research
•  Conduct field visits to validate the results of CPT 
•  Conceptualize and plan for merchandising initiatives (ideation of merchandise, cost, design etc) for the new product launch 
•  Brand Communication, Development and Execution: Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication 
•  Packaging Development: Analyse the market research data on new packaging trends in the market (if, required) 
•  Prepare packaging brief covering brand positioning, priority market and socio-economic class of target segment, key consumer insights, legal mandatory, industry scenario, packaging trends, and market competitiveness of the product 
•  Trade Promotion (Domestic Market): Evaluate the need for trade promotion by analysing region wise outlet wise purchase pattern of wholesale distributors and competitive landscape with respect to trade promotion schemes; 
•  Consumer Promotion (Domestic Market): Conceptualize consumer promotion schemes (covering the objective, mechanism, merchandise etc) and prepare promotion brief 
•  Evaluate the feasibility of co-promotion by tying up with external agencies 
• Identify external agencies
•  Brand Plan Review: Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis 
•  Consumer Complaint Addressal: interact with customers to identify the root cause of market complaints Coordinate with various departments / functions for addressal of consumer complaints 
•  Market Research Conceptualization and Execution: Participate in field work related to market research to obtain first hand consumer insights

Preferred candidate profile

Skills: Brand Management, Trade Marketing, P&L, NPD, Market intelligence study, BTL, Investment analytics/KPIs, GTM

Age Band:30-35 Years

Industry: FMCG-Foods

Product experience: Cakes/CPD

Interested candidate can shoot the resume to ta.hr@eliteindia.com