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General Manager - Sales
Diageo
posted 1d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Responsible for the entire cluster (part of geographic state or multiple states depending on business size) with respect to Sales and Market Share
Lead the Sales Team (of 6 - 9 Team Leaders) and establish Distribution and Merchandising activities in line with Business Plan
Be up to date with market movement and consumer preferences to look out for white spaces and develop plans to plug in the same accordingly
Drive the Route to Consumer strategic priorities for the cluster
Have a clear focus on channels like Modern Trade, General Trade and Premium Trade Outlets etc
, to enhance distribution, visibility and volumes
, to enhance distribution, visibility and volumes
Plan future sales activities based on future growth plans and market data keeping the allocated budget in mind
Analysis and budgeting
Apportion sales budget to various branches based on profitability of the branch and market activity
Ascertain Brand wise sales targets as per Business Plan
Identify profitable products and design plans to capitalize on the same and increase market share
Track competitor activity on a continuous basis and take action to counter competitor strategies
Conduct sales analysis and accurately forecast stock requirement and coordinate with distilleries for the same
Analyse Stock Movement based on secondary sales and have a complete control on inventory management
People and Organization
Coordinate with Trade marketing team to facilitate sponsorships and activities
Ensure implementation of schemes (marketing & sales) and submit feedback on the same to the Regional Sales Head
Manage external environment with respect to government and state policies
Study sales reports prepared by Team Leaders; identify gaps if any and design plans to fill in the same
Shortlist and prepare the list of vendors and distributors to be appointed, get necessary approvals on the same
Coach and mentor the team; help design career path and facilitate people development activities
Sales Operations
Manage and ensure adherence to timely submission of all Cluster Sales reports and Team PJPs
Critically evaluate and involve in assessment and tie up of Contracted outlets for volume & market share commitments
Managing timely submission of team TERs, provisions, claims, SPPRs etc to ensure smooth resolution and payments
Employment Type: Full Time, Permanent
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What people at Diageo are saying
Rating based on 2 General Manager Sales
reviews
Anonymous · Sales & Business Development
in Bangalore / Bengaluru
Likes
Fantastic company with a great work culture.
- Salary - Excellent+6 more
Dislikes
Some functions can come across as hierarchical
General Manager Sales salary at Diageo
reported by
3
employees
with 21-24
years exp.
₹65
L/yr - ₹93
L/yr
160%
more
than the average General Manager Sales Salary in India
View more details
What Diageo employees are saying about work life
based on 854 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Diageo Benefits
Health Insurance 
Work From Home 
Job Training 
Soft Skill Training 
Free Transport 
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