Brand Manager

Job Title: Brand Manager

About us: With over 200 brands sold in nearly 180 countries, we re the world s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function: Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

Role Responsibilities:

The purpose of the role is to manage the overall brand health and in-market performance of BAILEYS in India. In service of this, the candidate is required to pull together and inspire an eco-system of external partners and internal cross-functional teams towards delivering NSV, market share, recruitment (P4W), brand health targets set for the year.

The role is accountable for shaping performance of the brand by developing an inspiring Marketing Business plan (MBP) and delivering creative excellence, media first thinking, performance management and championing compliance norms.

Key workstreams for this role will anchor:

Development and rollout of new comms and character for Baileys, with successful omni-channel manifestation leading to Category growth.

Experience / skills required:

MBA with specialization in Marketing (tier I/ II institute)

Experience:

Minimum 6-9 years experience in Marketing with at least 3 years experience of working with a lifestyle brand/category Knowledge skills:

Proven record in translating consumer and customer insight into effective growth drivers

Has an eye for design thinking and creative excellence

Brilliantly executes with immense attention to detail

Strong Analytical skills with a keen ability to draw out insights from data

Drives NGM thinking and principles clearly through each key strategic work stream and execution elements Powerful articulation and storytelling

Strong Commercial Acumen and proven record of agility in managing performance

Inspires agency partners and rallies them to effective implementation in service of the brand agenda Best Suited for Someone who

Thrives in a performance-based culture

Open to learning and unlearning and willing to take BIG bets

Comfortable with the complexities of a digital world and strives to find opportunities

Able to influence and inspire people towards on an agenda

A person with great imagination and creative orientation

Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you re supported from day one.

Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you ll be welcomed and celebrated for who you are just by being you. You ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspiredThen this may be the opportunity for you.

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