Marketing Manager ( Trade Generics )

Key Responsibilities:

Setup overall Marketing & Product management strategy - Design marketing & GTM strategy for setting up the trade generics business from scratch; focused on Direct-to-retail model of sales

Work closely with the senior advisor & state sales manager for brand building, marketing and promotion

Initially report to promoter and later to BU head

Experience

Educational Qualification: Bachelors/ MBA

5+ years of marketing experience in the trade generics division of a pharmaceutical company is must

Relevant roles: Marketing Manager/ Marketing Executive of a pharmaceutical company

Prior experience of leading the marketing efforts from scratch for a new pharma company/ division, focused on Trade Generics is preferred.

Role & Responsibilities

Branding & Marketing Strategy :

Branding Guide the product branding, competitor benchmarking to create differentiation for client

Marketing budget & monitoring Plan to maximize ROI; Manage tracking & reporting of the performance of marketing campaigns to improve effectiveness

Regulatory compliances - Ensure all marketing activities comply with pharmaceutical regulation

Promotional Materials/ Programs:

Collaterals Design & develop marketing collaterals to be used by the sales team for product awareness

Lead trade activation programs, including trade fairs, product demonstrations, and chemist engagement initiatives to boost sales

Overall management of promotional programs, awareness efforts for initial market penetration and eventual expansion

Support to sales team in pilot launch & pan India scale-up :

Collaborate with the sales team to drive initial market penetration; gain their feedback to refine & tailor strategies for the channel

Actively involve with inputs to create the playbooks from pilot learnings

Additional Information

Develop and execute marketing strategies for a Direct-to-retail trade generics business.
Lead branding, budgeting, and regulatory-compliant marketing initiatives.
Collaborate with sales for market penetration and scale-up.
5+ years in trade generics marketing within pharma is required.