Manager - Trade Marketing

Key Job Responsibilities

Cost and process compliance :

Budgeting for TM spends across all brands/channels/regions

Process/Policies/Protocol to comply with SOM specified requirements on Trade Marketing

Prepare cogent data analysis of effectiveness of money spent

Build calendar for each activity based on building blocks.

Visibility :

Planning & execution of Trade marketing promotions/programs for entire brand portfolio across channels/region :

Plan/implement merchandising/visibility progress

POSM sourcing & execution

New business development - expansion/activation :

Vendor management

Planning execution of Portfolio Model stores

Assist AVP in execution of new outlet/town opening plan

Review progress results, objectives and take corrective actions

Training and Development of Front Line :

ASE/SO/Merchandiser/3P manpower - Training/Motivation/coaching

Set training objectives for the team to ensure development

Tracking effectiveness and take corrective actions