Regional Trade Marketing Manager

Develop and execute trade marketing strategies to support business goals across different product categories.

• Campaigns & Activations: End-to-end management of large-scale trade marketing activations, ensuring effective execution and alignment with brand objectives.
• Market Intelligence: Capture and analyse market intelligence reports, using insights to create innovative and unique schemes and activations.
• Scheme Roll-out: Design and timely roll-out of monthly schemes in line with the allotted budget and business guidelines.
• Trade Loyalty Programs: Develop and lead trade loyalty and incentive programs to drive customer engagement and retention.
• Brand Visibility: Drive campaigns to enhance brand visibility and ensure the implementation of signage as per company norms.
• Coordination & Collaboration: Maintain coordination and collaboration with key internal and external stakeholders, including marketing, distributors, dealers,

customers.

Functional Skills:

• Market Knowledge: Strong understanding of the consumer industry and market dynamics.
• Trade Marketing Expertise: Proven experience in leading trade marketing initiatives and activations.
• Analytical Abilities: Ability to analyse data and market trends to make informed decisions.
• Strategic Thinking: Capacity to think strategically and develop long-term plans to support business objectives.
• Process Orientation: Strong process orientation with the ability to design and implement efficient workflows.