Trade Marketing Officer - Senior / AM

Preferred industry: in FMCG, retail, e-commerce industries,consumer facing industry (Mobile,Paint/cement ,Agri, Two wheeler,etc.) or event management company.

Key Responsibilities

Trade Marketing Strategy Development

Franchisee Partners, Key Customers & Consumers Engagement Promotional Campaign Execution.

Monitoring & reporting the performance of campaigns.

Optimization of cost based on ROI and feedback.

Data-Driven Decision-Making

Analyze consumer KYC, purchase behaviors, and local market trends to identify opportunities and gaps.

Use insights to design customized marketing plans and product offerings.

Track and measure the impact of trade marketing activities on sales and profitability.

Team and Stakeholder Management

Coordinate with the sales/field team to ensure the execution of marketing plans in alignment with business goals.

Collaborate with the operations team to address distributor and retailer needs promptly. Local Marketing Activities

Key Skills and Competencies

Trade Marketing Expertise: Strong understanding of marketing strategies in B2C channels. Communication and Negotiation: Ability to build relationships with Franchisee Partners, Key Customers & Consumers effectively.

Analytical Skills: Proficiency in analyzing market data, consumer behavior, and sales trends. Digital Savvy: Knowledge of mobile app-driven B2C business models and familiarity with tools like Google Sheets, Google Forms, and WhatsApp Business.

Leadership: Proven ability to lead, train, and motivate teams to meet and exceed targets. Local Market Understanding: Awareness of the cultural and economic nuances of given states taluka and district markets.

Adaptability: Comfortable working in dynamic, fast-paced environments with changing priorities.

Qualifications and Experience

Bachelors Degree , Business Administration or related field. (MBA preferred) 3+ years of experience in trade marketing or similar roles.

Experience in managing distributors and field teams.

Proficiency in State language and English is mandatory.

Tentative KPIs (Key Performance Indicators)

Monthly and quarterly sales targets achieved through consumer channels.

ROI from trade marketing activities and promotional campaigns.

Increase in distributor and franchisee satisfaction and performance.

Growth in market share and consumer engagement through local campaigns.